As a marketing graduate and travel blogger, branding around the world is something that really interests me.
I know it may seem boring to some, but I really love seeing how some of my favourite food brands represent themselves in different countries. Whether it’s a slight packaging change, a new name of a completely different brand altogether - wandering around foreign supermarkets is a guilty pleasure of mine.
Whilst it probably doesn’t interest most, it’s definitely handy to know what your favourite brands are when you’re visiting different countries as it will help make shopping that much easier. Whether you’re looking for snacks, shopping for a villa holiday or simply grabbing an ice cream when you’re out and about - knowing what you’re getting can provide comfort to those that struggle to find foods they like when travelling.
To help, here are a couple of popular brands that you can also find ‘disguised’ when abroad:
- The delicious Walls Ice Cream is known as Miko in France, Streets in Australia, Eskimo in Austria and Good Humor in the USA. If you’re ever unsure, they all have the famous heart logo we all know and love.
- Walkers Crisps are more popularly known as Lays in most countries around the world. The only exceptions are Brazil where they’re known as Chipsy and Australia, where you’d be purchasing a bag of Smiths Crisps.
- Another common switch people are often aware of is Galaxy chocolates worldwide brand - Dove chocolate. With identical branding, this one is hard to mistake.
- If you’re looking for Cocoa Pops when travelling, look out for Cocoa Krispies in America, Choco Pops in France, Choco Krispis in South America and Choco Krispies in the rest of Europe.
- Whilst Burger King is pretty universal across the world, it’s known as Hungry Jacks in Australia (with slightly different branding to the one we’re all familiar with).
- Similarly, Milky Way Chocolate bars are the same across the world, except for America where you’ll find it’s called a 3 Musketeers bar.
- KFC is pretty similar across the globe, however, if you’re in Canada you’ll need to look for PFK. Don’t worry, the branding will COMPLETELY give them away.
As well as finding the branding fascinating, I also love that there are slight differences between the products to accommodate the country that they’re in. 3 Musketeers bars have a darker chocolate, Lays have loads more salt and Miko Ice Cream is a little less creamy.
This information has been provided to me by Data Label, who you can visit for more information on branding across the world.
Have you noticed any differences when travelling? I’d love to hear about any brands I have missed!