Photo Credit: Laura Hayley Photo
Last weekend I did one of the scariest things I have done since I started blogging. Even though I was absolutely petrified I managed to get up on stage in front of 85 bloggers at #BlogAtTheBeach, some of which I have admired for years, and give a presentation about the perfect pitch.
I never in my wildest dreams imagined that anyone would ever want to take my advice, let alone sit there for 40 minutes listening to me ramble on about something I’ve been passionate about since I first started blogging.
Despite all my worries and fears, the presentation for icelolly.com went so much better than I ever imagined it could and I stepped off the stage feeling incredibly lucky, thankful and amazed at how far I have come the last year or so.
I’m still not sure if I am going to do a detailed blog post about the things I covered in the talk as although I have covered pitching on my blog before, my approach has change slightly since writing my first few posts. I know people want the information, I just feel there’s a better way for me to get it out there. I’m working on it, I promise.
I do however, want to talk about creating your own opportunities as it’s something I strongly believe in and something I have had to do a lot of – the last few months in particular.
Jess, from The Crown Wings, summed up my entire talk perfectly – BE. YOUR. OWN. CHEERLEADER.
Rather than sitting around saying it’s always the same people getting the same bloody opportunities, thinking you’re never going to make it as a blogger because it’s impossible to get noticed, you could take control of the opportunities that come your way and create them for yourself.
Email that dream brand, get yourself in front of them and be seen.
They want to work with people that know how to make get their products noticed in a world full of competitors, so why not start by making them notice you. You’re inadvertently showing them that you have the skills they want you, by putting yourself in front of them and offering a collaboration, right?
I know there has been a lot of negativity towards pitching in the blogging community lately, often by brands that do not understand it’s power or by people that do not class blogging as a legitimate career. Unfortunately for them that is the way marketing and the world is going and if they don’t get on board, it’s their loss. I’d NEVER let it dull my sparkle and put me off approaching people as I firmly believe it’s one of the best ways to take your blog to the next level.
Blogging is the same a running your own business and you have to sell what you’re offering – exposure, engaging content and an audience that trusts your judgement. It’s a form of marketing that shouldn’t come free to any brand as each and everyone one of us work hard on the collaborations we do. We should be proud of that.
What I will say, which has been reinforced by the recent ‘outings’ of bloggers by hotels and restaurants, is that you 100% need to do your research before you pitch a brand. I mentioned in my talk that you should check a brands website and social media before pitching so you can talk about their recent news in your email, but it also gives you a chance to see if there are any red flags. It will show you if a brand is well known for something (i.e. a particular meat dish and you’re vegan), it will show you if they support something you disagree with and it will most importantly show you what they’re like with their customers and what they will do to get a couple of shares.
I guess what I want to say by this post is don’t be put off by the people that think negatively to pitching and blogging and go out there and get those dream opportunities for yourself, we all deserve it.