Lately, I have seen a lot of bloggers talking about hard it is to get followers, how they struggle to gain new readers and how they’re not seeing any engagement anymore. I’m not going to lie and say it hasn’t bothered me in the past because I’ve been guilty of whining too – especially when it came to Instagram.
Yes, over the last year or so it has been hard to gain followers and it has been extremely difficult to then get those people to engage with you, but it is definitely not impossible.
I know it’s kind of a hot topic in the blogging community at the moment but after I started to think about it, it actually made quite a lot of sense.
Everybody wants to be a blogger
2016 was dubbed the ‘year of the rise of influencers’ and as an influencer, I can definitely see why it was – there were more opportunities, more bloggers and a hell of a lot more competition.
With this increase in competition, it’s really no wonder it’s harder to get decent engagement figures. Everyone wants a slice of the ‘influencer action’ so, in theory, it should be harder to get noticed.
What I am trying to say is, that there’s no point making it easy for everyone, otherwise influencers would have absolutely no value in marketing at all. Brands wouldn’t get a decent return on investment because they wouldn’t be able to determine who to work with.
With people fighting for blogging to be taken seriously as a career, I think the increasing difficulty to ‘make it’ is only going to help. Nobody wants a job that everyone can get, right?
What about social media?
When it comes to social media I think I am finally starting to come to terms with the algorithm changes.
Most bloggers (I say most because I know quite a few bloggers who do blog for the enjoyment alone) want to be able to make a living or income from their blog, so it doesn’t make sense for it to be easy for us to gain engagement and I think social media apps are cottoning on to this.
Making it harder for your content to be seen and making it more difficult to get engagement only seems right in an industry that is growing rapidly – and instead of continuing to complain I am going to take it as a challenge.
It has to be worth it for them and if bloggers are becoming a viable business – then they’re going to be encouraged to set up business accounts on social media and maybe even start paying for ads. I have seen a few bloggers do this lately and I think it’s going to start becoming the norm, especially as it can be inexpensive if done right.
Well, I don’t know about you but when something is challenging it only makes me want it more.
It’s not impossible to get people to engage with your posts and I’ve discovered that this week with a few of the changes I have made to my Instagram and Twitter – it’s definitely given me hope. If you stick at it, you can get real and honest engagement and it is so worth it when you do.
Yes, I know there are plenty of people using bots and buying followers to cheat the system, but I strongly believe brands will start to become wiser when it comes to who they work with as the industry grows even more.
People like people and it’s getting easier to tell who’s faking it to make it.
Here’s to being a game-changer and using the algorithms to our advantage ?