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How to Host a Blogger Event

April 23, 2017

How to Host a Blogger Event

April 23, 2017

Can you believe it has already been 7 months since I organised my last blogger event, the #BloggerHalloweenParty

I always have so much fun organising them but this year life, work and travel have got in the way and I’ve not had a chance to even begin to think when the next one will be.

One thing I am certain of is that I will 100% be hosting another at some point – they’re just so much fun I can’t resist.

How to Host a Blogger Event

If you’ve ever wanted to host your own blogger event and not had a clue where to start, you’re not alone. There are plenty of places you can look to help with event organisation, including companies like One Events, however if you’re up to the challenge of doing it alone I can definitely give some advice.

My first few events were an absolute minefield and I can probably say that it took 2-3 times for me to start getting into the swing of things. So, for those wanting to start hosting events in their area, I thought I’d give some quick tips on how to get started. Like, a way to learn from my mistakes…

✔️ Think of a Hashtag

Before you plan anything else your event will need a name and hashtag, for obvious reasons.

An event hashtag helps for several reasons including letting bloggers chat before the event and ease nerves, giving brands the chance to see the buzz of the event before it happens and gives people who are not attending the chance to keep up.

Your hashtag could be completely random, but most people tend to relate to the event theme or the location. For example two of my previous ones have been #BloggerTikiParty and #WestMidlandsBloggerMeet.

✔️ Decide on a Date

The next thing you need to do is decide on a date for the event.

It’s best to have a couple of options so that when you approach venues you have more of a chance of finding somewhere.

✔️ Find a Venue

In my experience, this can take anything from two days to two months – and it’s NEVER as easy as you think it’s going to be.

I find it helps to research the venues in the area and see whether or not they have a secluded area or room that you could use. Then reach out to them either by calling, visiting or sending an email. Providing bloggers are willing to pay for drinks a lot of places are more than happy to have you along for free, others may ask you to pay a fee – which is why some blogger events end up being paid.

So far I have managed to keep all of mine free of charge, but it’s getting harder to find venues that will work for exposure alone – we all know that feeling, right? 

✔️ Invite Bloggers

Now you have your event hashtag and venue you can start inviting people!

As blogger events are extremely popular I find it’s best to cap your event at a certain amount of people for a number of reasons One, it’s easier to source goody bag products and two, it means you can let the venue know how many people they can expect.

I always have a sign-up list with reserves so that I can easily replace people if someone can no longer make it.

✔️ Pick a Charity

This one isn’t for everyone, but if you’re hosting a raffle on the day it’s always nice to use it to raise money for a charity.

I’ve always picked ones that are close to my heart including Scope and Mind, however other’s (Sam and Katy) have used it to do amazing things such as a huge collection of sanitary products for those that cannot afford them.

✔️ Contact Brands and PRs

I think this is my favourite bit!

Most events tend to have a goody bag that gets given out at the end, full of products to try from different brands. Those products don’t come out of nowhere, though – it takes months of planning and emailing to contact the brands that get involved.

There are no right or wrong ways to go about this but here are a few things I find help:

  • Try not to contact brands that have been in other event goody bags, it’s always more beneficial to a company that hasn’t done it before.
  • Try and reach the marketing contact directly – you can find out more on this here.
  • Keep track of who you’ve contacted in a spreadsheet.
  • FIND GOODY BAGS – there’s no point having lots of products and no goody bags to put them in. Often brands will be willing to provide these so it’s always worth an ask!
  • Don’t promise brands things you can’t deliver, especially when it comes to exposure following the event.
  • Try and get a couple of food brands involved so there are snacks on the day. Cupcakes are always a winner.

✔️ Plan Activities

To help keep everyone busy on the day activities are a must. This could be anything from competitions, having brands to network with, workshops and games. We had lots going on at #BloggerHalloweenParty and the feedback was incredible as people had so much to do.

Make sure the activities encourage people to use the event hashtag!

✔️ Keep Attendees Updated

In the run-up to a bloggers event, I like to send little updates to everyone attending. It helps build excitement, encourages people to use the hashtag and keeps everyone up to date with even info.

✔️ Set up

Set up is one of the most stressful things about running an event but in those few moments, before everyone arrives and you look around, it’s amazing to see what months of hard work can lead up to.

Be sure to have plenty of hands on board to help with the set up of the event as time goes much quicker than you’d expect…

Obviously, the next part is host host host, which makes all of the stress worth it.

✔️ Post-event

When the event has finished keep an eye on the hashtag for any feedback/blog posts to send to all of the brands involved. They love to be kept up to date, and although they’ll be checking the hashtag themselves, shooting the info over in an email doesn’t hurt.

So, when are you all hosting your events then? ?

Kirsty Leanne

xoxo

 

 

 

 

 

 

 

  • Chloe Smith April 24, 2017 at 4:10 pm

    I never thought of the hashtag bit before! I know all these things must work well because you make such fantastic events!!

    chloe | mojichlo

  • I'M KIRSTY LEANNE

    My mission is simple. I want to help change the way travel looks, showing both brands and society that plus size people really do travel too. In a community where plus size travellers are made to feel unwelcome, I want to inspire and advise people like me on how they can make the most out of their own incredible travel experiences.Join me as I share my own personal experiences, my best tips and tricks and all of the challenges I face along the way. It won’t always be an easy ride, but it sure as hell will be a fun one.

    Working together, we can change the way that travel looks today

    WHAT TO EXPECT

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    • AD | GIFTED 💙 It’s not very often I post a photo of myself looking so serious, but apparently my new hair gives me all kind of sass I didn’t know I had 😂🙌🏻
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Today has consisted of lots of content writing work, recording interviews for the Plus Size Travel Too podcast and packing most of my things ready for America. Just a couple of bits to buy tomorrow and I SHOULD be ready to go next week ✈️🇺🇸
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If there is anything that should on my America packing list (either Trek America or Walt Disney World), let me know now so I don’t forget it. And yes, before anyone says, I do have my passport 😂😇
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❤️ Smock dress gifted from @boohoo
📸 @unwrittenchloee #plussizefashion #psootd #plussizeootd #plussize #psbloggers #ootd
    • AD | GIFTED ✨ So, I did a thing 💇🏼‍♀️ After leaving my hair 14 MONTHS without a cut, I finally got to the point where it was in such bad condition, it needed a major revamp to look healthy again 😭
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I haven’t had short hair since I was in secondary school, so naturally I was scared to have to have so much off - especially as I would use my hair as a bit of a security blanket when taking photos. I’m still not *100%* in love with, but my hair feels much healthier and I’m definitely feeling a little more confident 👏🏻🙌🏻
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❤️ Jumpsuit gifted from @dorothyperkins
📸 @unwrittenchloee #newhair #plussize #plussizefashion #plussizeconfidence #psootd #psbloggers
    • AD | PRESS TRIP ✨ It feels like forever since I was wandering around Palma, when I reality it’s only been six weeks. Although I love travelling, it has definitely been nice to have some time at home to work on some of the amazing things that are coming you way (or that have already launched since the time of this trip) 👏🏻
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I have so many plans for both kirstyleanne.com and Plus Size Travel Too But I know if I do too much at once I’ll probably burn out. I think sometimes I forget that I have a full time freelance content writing position alongside my blog, as I seem to think I can do everything all at once. As amazing as I’d like to think I am, am definitely not super woman 🤦🏼‍♀️
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I don’t actually know what the point of this caption is anymore so I guess what you can take from this is that more exciting things are coming, but I don’t know when 😂 #plussizetraveltoo #plussizetravel #plussize #plussizetraveller #travel #presstrip
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📸: @brogantatexo
    • Counting down the days until I’m at the beach again (It’s 21, in case you were wondering) ✈️🇺🇸☀️
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I hope you’re all excited because although things are a little quiet around here lately, I’m off on my next adventure in 10 DAYS. On the 22nd of May, me and my brother are flying to New York for 2 days before we start the Trek America Atlantic Dream tour. ❤️
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The tour will take us to some incredible places, including Washington, Philadelphia, Shenandoah, Ocoee, Memphis, Nashville, New Orleans, Destin Beach and Orlando. Once we reach Orlando, we’ll be staying for 8 whole days where we’ll be going to Disney, Universal and the Kennedy Space Centre. .
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This is my biggest trip yet and to say I’m incredibly excited is an understatement. SOMEONE PLEASE GET ME ON THAT PLANE NOW ✈️💙 #Travel #travelbloggers #tbloggers #travelblogging #tblogger #travelphotography #travelgram
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Whilst I love working for myself, preparing for three weeks ‘out of office’ has meant I’m working double time every day in order to fund my huge trip AND the bills I usually have to cover with my day day to earnings. If there was one thing I would say I miss about employment, it’s holiday pay. 😂
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Since I disappeared a few weeks ago, I guess a FEW exciting things have happened. So, here’s a little catch up: ✈️ I booked flights to California with @fordtography in January 2020. I haven’t been back since I lived there in 2012, so I’ll am SO SO excited. 📸 I bought a new camera and I can’t wait to get some shots with it soon! 🇺🇸 It’s now only 18 days until America and I honestly can’t believe it’s nearly here. Can it be 22nd May already? 🙌🏻 I’ve pitched some AMAZING collaborations with brands for my trip and managed to tick FOUR of my dream brands to work off my list in the space of a few days. Oh my god.
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Okay, I think that’s all for now. What have you all been up to the last few weeks? Tell me everything! 👀 #plussizetravel #plussizetraveltoo #plussizetravelling #fatgirlstravelling #travelinclusivity #fatgirlstraveltoo
    • AD | GIFTED 💙 So far today I have managed to try baking a cake without turning the oven on, put beef in the slow cooker without plugging it in (at least five hours ago) and have rubbed my eyes after cutting hot chilli peppers. At least bad things only come in threes right? I think it might be time to give up and relax with all of my Easter chocolate 😂🍫
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On a completely different note, how gorgeous is the dress from @joanieclothing? It’s perfect for this incredible heatwave we’re having - especially with a pair of chub rub shorts underneath. The plus size holy grail 🙌🏻 #joaniegal #joaniegals #psfashion #psblogger #psbloggers
    • Bosnia is one of those countries that really surprised me when I visited. I knew Mostar would be beautiful, but as were driven from Croatia and through Bosnia, I couldn’t take my eyes off the road the entire time. From the stunning mountains to fascinating fruit farms, it definitely made the long drive (and multiple border control stops) worth it ❤️🇧🇦
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Although I only spent a couple of hours in Bosnia and Mostar, I definitely want to go back to explore more of this beautiful country. ✈️
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What country surprised you the most?
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#bosnia #visitbosnia #mostar #bosniaandherzegovina #visitmostar
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If you watch, who do you think will end up the Iron Throne? 👑 #got #gameofthrones #winteriscoming #forthewatch #allmenmustdie
    • AD | GIFTED 🌼 Don’t mind me, just pretending I’m at Coachella this weekend instead of working ✌🏻
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Festival season is well and truly underway and I’m loving all of the out there outfits already. In the past I’ve always been put off dressing up for festivals as I thought I wouldn’t find anything that’s both comfortable and fashionable in my size, but this year I’m spoilt for choice (especially on the @prettylittlething @prettylittlethingplus website 👏🏻)
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P.S. I think this is my *favourite* photo of me ever 🙌🏻
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❤️ Dress gifted from Pretty Little Thing
❤️ Shoes gifted from Pretty Little Thing ❤️ Headband bought from @primark #plussizefashion #psbloggers #plussizebloggers #plussizefestivalfashion #festivalfashion #festivallook

    FOLLOW MY ADVENTURE

    PLUS SIZE TRAVEL TOO COMMUNITY

    • ✈ PLUS SIZE TRAVEL PROBLEMS PT 1 ✈
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Although I talk a lot about the problems plus size people face when they travel, I wanted to go that one step further and show it in a way that would make EVERYONE want to listen. With such a long list of images I wanted to create, a couple of months ago I hired an incredible designer (@creatiffy_) to help create them for me. She has done an INCREDIBLE job, as I feel they really get across how we may feel when we're travelling  even if we don't say it outloud. Whether it's being worried you won't fit on a ride or awkwardly laughing off that a tray table doesn't fit, deep down we're thinking something completely different to what we may be saying or doing.
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So, whether you're plus size and you can relate to these images or you're straight size and you want to help bring attention to the #plussizetraveltoo campaign, I would LOVE it if you could share this post far and wide. Tag your friends, post on your stories or even send them over direct message. Thank you so so much ❤
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PT 2 COMING NEXT WEEK 🙌🏻
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