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How to Host a Blogger Event

April 23, 2017

How to Host a Blogger Event

April 23, 2017

Can you believe it has already been 7 months since I organised my last blogger event, the #BloggerHalloweenParty

I always have so much fun organising them but this year life, work and travel have got in the way and I’ve not had a chance to even begin to think when the next one will be.

One thing I am certain of is that I will 100% be hosting another at some point – they’re just so much fun I can’t resist.

How to Host a Blogger Event

If you’ve ever wanted to host your own blogger event and not had a clue where to start, you’re not alone. There are plenty of places you can look to help with event organisation, including companies like One Events, however if you’re up to the challenge of doing it alone I can definitely give some advice.

My first few events were an absolute minefield and I can probably say that it took 2-3 times for me to start getting into the swing of things. So, for those wanting to start hosting events in their area, I thought I’d give some quick tips on how to get started. Like, a way to learn from my mistakes…

✔️ Think of a Hashtag

Before you plan anything else your event will need a name and hashtag, for obvious reasons.

An event hashtag helps for several reasons including letting bloggers chat before the event and ease nerves, giving brands the chance to see the buzz of the event before it happens and gives people who are not attending the chance to keep up.

Your hashtag could be completely random, but most people tend to relate to the event theme or the location. For example two of my previous ones have been #BloggerTikiParty and #WestMidlandsBloggerMeet.

✔️ Decide on a Date

The next thing you need to do is decide on a date for the event.

It’s best to have a couple of options so that when you approach venues you have more of a chance of finding somewhere.

✔️ Find a Venue

In my experience, this can take anything from two days to two months – and it’s NEVER as easy as you think it’s going to be.

I find it helps to research the venues in the area and see whether or not they have a secluded area or room that you could use. Then reach out to them either by calling, visiting or sending an email. Providing bloggers are willing to pay for drinks a lot of places are more than happy to have you along for free, others may ask you to pay a fee – which is why some blogger events end up being paid.

So far I have managed to keep all of mine free of charge, but it’s getting harder to find venues that will work for exposure alone – we all know that feeling, right? 

✔️ Invite Bloggers

Now you have your event hashtag and venue you can start inviting people!

As blogger events are extremely popular I find it’s best to cap your event at a certain amount of people for a number of reasons One, it’s easier to source goody bag products and two, it means you can let the venue know how many people they can expect.

I always have a sign-up list with reserves so that I can easily replace people if someone can no longer make it.

✔️ Pick a Charity

This one isn’t for everyone, but if you’re hosting a raffle on the day it’s always nice to use it to raise money for a charity.

I’ve always picked ones that are close to my heart including Scope and Mind, however other’s (Sam and Katy) have used it to do amazing things such as a huge collection of sanitary products for those that cannot afford them.

✔️ Contact Brands and PRs

I think this is my favourite bit!

Most events tend to have a goody bag that gets given out at the end, full of products to try from different brands. Those products don’t come out of nowhere, though – it takes months of planning and emailing to contact the brands that get involved.

There are no right or wrong ways to go about this but here are a few things I find help:

  • Try not to contact brands that have been in other event goody bags, it’s always more beneficial to a company that hasn’t done it before.
  • Try and reach the marketing contact directly – you can find out more on this here.
  • Keep track of who you’ve contacted in a spreadsheet.
  • FIND GOODY BAGS – there’s no point having lots of products and no goody bags to put them in. Often brands will be willing to provide these so it’s always worth an ask!
  • Don’t promise brands things you can’t deliver, especially when it comes to exposure following the event.
  • Try and get a couple of food brands involved so there are snacks on the day. Cupcakes are always a winner.

✔️ Plan Activities

To help keep everyone busy on the day activities are a must. This could be anything from competitions, having brands to network with, workshops and games. We had lots going on at #BloggerHalloweenParty and the feedback was incredible as people had so much to do.

Make sure the activities encourage people to use the event hashtag!

✔️ Keep Attendees Updated

In the run-up to a bloggers event, I like to send little updates to everyone attending. It helps build excitement, encourages people to use the hashtag and keeps everyone up to date with even info.

✔️ Set up

Set up is one of the most stressful things about running an event but in those few moments, before everyone arrives and you look around, it’s amazing to see what months of hard work can lead up to.

Be sure to have plenty of hands on board to help with the set up of the event as time goes much quicker than you’d expect…

Obviously, the next part is host host host, which makes all of the stress worth it.

✔️ Post-event

When the event has finished keep an eye on the hashtag for any feedback/blog posts to send to all of the brands involved. They love to be kept up to date, and although they’ll be checking the hashtag themselves, shooting the info over in an email doesn’t hurt.

So, when are you all hosting your events then? ?

Kirsty Leanne

xoxo

 

 

 

 

 

 

 

  • Chloe Smith April 24, 2017 at 4:10 pm

    I never thought of the hashtag bit before! I know all these things must work well because you make such fantastic events!!

    chloe | mojichlo

  • I'M KIRSTY LEANNE

    My mission is simple. I want to help change the way travel looks, showing both brands and society that plus size people really do travel too. In a community where plus size travellers are made to feel unwelcome, I want to inspire and advise people like me on how they can make the most out of their own incredible travel experiences.Join me as I share my own personal experiences, my best tips and tricks and all of the challenges I face along the way. It won’t always be an easy ride, but it sure as hell will be a fun one.

    Together, we can change the way that travel looks today

    WHAT TO EXPECT

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    • AD | Gifted 💫 Probably my last field photo for a while as starting this weekend I’M SHOOTING AUTUMN CONTENT. I’ve got a Pinterest board full of inspo, lots of amazing outfits to shoot and a million and one ideas about locations. I am SO excited. Can you tell? 🍂
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Also, the hill you can see in the background of this photo is called the Wrekin, somewhere I *used* to love walking up. Earlier this week my Mum told me that there’s a famous saying based on the Wrekin, does anyone know what it is? 🙊👇🏻
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❤️ Co-ord gifted by @boohoo @boohooplus #boohoo #boohooplus #boohoocurve #boohoouk #boohooplussize
    • AD | Gifted 💫 Although I love writing my travel content I have found lately the posts I enjoy writing the most are my guides to plus size travel. Whether it’s plus size travel essentials or surviving hot countries and warm weather whilst plus size, I LOVE sharing my tips and tricks with the world 🙌🏻❤️
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With over 100 posts on my *to write* list, I still have LOADS more plus size travel advice to come your way! What would you like to see next? 👇🏻
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❤️ Dress gifted by @yoursclothinguk #yoursclothing #yoursclothinguk #plussizetravel #plussizetraveltoo
    • Bosnia has easily been one of the most stunning countries I have ever visited. Even though we only spent a few hours driving through the mountains and exploring Mostar, I know it’s a country I want to go back and see more of when I get the chance 🇧🇦
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When we visited Bosnia, we were on a day trip from Dubrovnik. We spent a lot of time spent in the tour bus but I definitely think it was worth it to 1) cross another country off my list and 2) get the chance to experience Bosnia for the first time 👏🏻❤️
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Do you like long day trips when you’re travelling? Or do you prefer to stay in one place? 👇🏻 #Bosnia #bosniaandherzegovina #bosniatravel #visitbosnia #mostar #mostarbridge #mostarbosnia #starimost
    • AD | Gifted 💫 The irony of this photo is that although I am wearing a tee that says ‘Hello Sunshine’ - it was absolutely chucking it down when I took this photo ☔️
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With lots of things to shoot and no content, me and @unwrittenchloee thought it would be a great idea to shoot during nonstop rain. We packed umbrellas, hid in the car when the rain got worse and as expected, only managed to shoot one outfit each 🤷🏼‍♀️
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As excited as I am for autumn, I hope the rain isn’t here to stay 🤭🌧 •
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❤️ Tee gifted from @fashionworlduk
❤️ Skirt gifted from @fashionworlduk
❤️ Bag gifted from @fashionworlduk
❤️ Trainers gifted from @fashionworlduk #fashionworld #fashionworlduk #plussizefashion #plussizebloggers #plussizeblog
    • AD | Gifted 💫 This weekend has been a super busy one so I’ve decided I’m taking the rest of the night off to relax with a Netflix Original and some Milkway Magic Stars ✨
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What are your favourite Netflix Original movies? I need some inspiration 🍿🎬
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❤️ Dress gifted by @lovedrobe #lovedrobeuk #lovedrobe #lovedrobeloves #plussizefashion #plussizeblogger
    • AD | Gifted ☀️ Yesterday I posted on Twitter that I had spent the morning pitching brands and PR agencies and had managed to score myself three high-paying campaigns, one gifting campaign and two potential collaborations for next month. After a couple more responses this morning, I’ve now turned August into my best month ever when it comes to blogging! 🙌🏻👏🏻
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I think it just goes to show that most of the time, people’s success is what they make it. If I hadn’t taken the time out to pitch the people that I have, I’d probably be having a very very quiet summer ☀️
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Although I have my ‘Guide To Pitching Products, Payments and Press Trips eBook’ that you can buy, I wanted to share some pitching tips with you on here. Whether you’ve been pitching for years or you’re about to send your first one, these could definitely come in handy.... 👇🏻
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1️⃣ Always find the right contacts, rather than pitching blindly. Whether you meet them at an event, find them on LinkedIn or see their details online - you need to be sure you’re talking to the right person.
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2️⃣ Pitch an idea. If you can’t see a way in which you and the brand could be working together, you probably shouldn’t be pitching them in the first place.
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3️⃣ Be specific about what you want and what you’re going to do in return.
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4️⃣ Whilst we’re on the topic, don’t promise the world. If you’re promising too much, you’re going to find that you under deliver each and every time.
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5️⃣ Finally, make sure you have a detailed media kit to send to brands. This should detail your key stats, what makes you unique and case studies of previous campaigns you have worked on.
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Do you pitch brands? What has been your biggest success so far? 👇🏻❤️
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❤️ Dress gifted by @lovedrobe #lovedrobe #lovedrobeloves #plussizefashion #plussize #psbloggers
    • EXCITING NEWS TIME 🎉
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This is a little different to what I’d normally be posting but it is DEFINITELY worth breaking the Instagram theme for one photo. After sending what is probably one of the scariest proposals I have ever sent, I can finally say that I’m going to be hosting a panel on ‘Pitching Brands For Products, Payments and Press Trips’ at the Women In Travel Summit in Riga, Latvia. Not only will I be spend spending the weekend with some incredibly inspiring women, but I’m going to have the chance to explore a city that’s been on my list for years. Who will I be seeing there? 🙋🏼‍♀️
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If you are planning on buying your ticket, there’s going to be a flash sale on Friday! #WITSRiga
    • Happy Friday! 🙌🏻 A couple of weeks ago I mentioned that I had to cancel my upcoming trip to Thailand due to the fact things had been a little slow when it came to freelance work and blogging opportunities. As gutted as I am, I also decided it would be best to put all travel on hold for at least six months - excluding the odd press trip, if I was to be invited on one ✈️💙
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Although the rest of my 2019 looks quiet in terms of travel, little trips and opportunities are starting to crop up. From speaking at Social Travel Summit in Italy to being on a panel at Borderless Live in London, at least I know I’m not going to be stuck at home the *entire* time. I’m also going to try and explore places that are a little closer to home, as honestly, I don’t think I’ve seen half as much of England as I should have 🏡 •
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What do you do when you don’t have the opportunity to travel as often as you normally would? 👇🏻 #travel #travelblogger #tbloggers #travelblogging #travelblog #tblogger
    • AD | This is the happy face of someone who has realised she can wear playsuits, short skirts and dresses all summer long thanks to Ivyverdure. As much as I stand by my trusty anti-chafing shorts, sometimes it’s just too hot to wear them with everything, right? 🤷🏼‍♀️☀️
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I’d honestly written off being able to wear playsuits and short dress for fear of chub rub, especially when walking around extremely hot countries all day. That was, until I used @ivyverdure irelief for the first time ever, of course 🙌🏻
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This magical (yes magical) anti-friction stick is designed to stop chafing and rashes. All you need to do is rub the formula where you’d normally experience chafing and then go about the rest of your day. I find I have to top up every now and again for the best results, but I know lots of people can go the whole day without having to reapply. It smells delicious, it’s easy to apply and it’s small enough to pop in your bag when you’re on the go. At just 60ml per stick, you can even pack it in your hand luggage for a flight! ✈️ •
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If you want to try Ivyverdure for yourself, they have kindly given me a discount code for you to use for 15% off - all you need to do is enter KIRSTY15 at the checkout ❤️🙌🏻 #Ivyverdure #Irelief #antichafe #chubrub #travelessentials #blisters #organic #vegan

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Although I talk a lot about the problems plus size people face when they travel, I wanted to go that one step further and show it in a way that would make EVERYONE want to listen. With such a long list of images I wanted to create, a couple of months ago I hired an incredible designer (@creatiffi) to help create them for me. She has done an INCREDIBLE job, as I feel they really get across how we may feel when we're travelling  even if we don't say it outloud. Whether it's being worried you won't fit on a ride or awkwardly laughing off that a tray table doesn't fit, deep down we're thinking something completely different to what we may be saying or doing.
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So, whether you're plus size and you can relate to these images or you're straight size and you want to help bring attention to the #plussizetraveltoo campaign, I would LOVE it if you could share this post far and wide. Tag your friends, post on your stories or even send them over direct message. Thank you so so much ❤
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