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A Guide to Twitter Analytics

February 18, 2016

A Guide to Twitter Analytics

February 18, 2016

The last few months I have been taking blogging a lot more seriously, which has meant that I have been analysing pretty much everything – including my social media accounts. I’m obsessed with Twitter lately too, which is why I spend a lot of my time using Twitter Analytics.

I actually didn’t know this existing for a while, but when I discovered it I was so amazed to see the real time information you could access for free, considering you have to pay for information about your Instagram on sites like Iconosquare.
 
 

How do you access Twitter Analytics?

First of all, to access Twitter Analytics click on your little profile icon in the top right hand side navigation bar. The sixth option down will open a new window with all of your analytics. You can also access the analytics of a single tweet by clicking the icon that looks like a little graph in the bottom right hand corner.

What does your 28 day summary show?

The first thing you’ll see is a 28 day summary that includes number of tweets, tweet impressions, profile visits, mentions and followers. Next to each number you’ll also see a percentage, will tells you how much these have increased or decreased in the past 28 days. If it’s green and has an upward facing arrow they have increased, however if it’s red with a downward facing arrow they have decreased.
Tweets – this is the amount of Tweets you have posted in the past 28 days, including replies to other Tweets.
Tweet Impressions – this number details how many people have seen your tweets in the past 28 days, including any retweets. Basically, every time your Tweet pops up in someones time line, it is counted as an impression. If you appear in search results this also counts as an impression.
Profile Visits – this is how many times someone has clicked on your profile.
Mentions – this details how many people have mentioned you in their tweets, including replies.
Followers – this is quite simply how many people follow you, this is a total number and not counted over the past 28 days, however the percentage increase or decrease is based is based on the past 28 days.

What can you see in your monthly highlights?

Your monthly highlights show your best bits from each month, in real time! This means that although these screenshots were taken half way through February, I can still see how well I have done so far this month. The main part of this dashboard shows your top tweet, top mention, top follower and top media tweet.
Top Tweet – This shows which tweet has had the most impressions for that month. As you can see mine is my Happiness Planner giveaway which has had an amazing 13K impressions so far this month.
Top Mention – This tweet won’t be one you’ve posted yourself, but instead one that you’re mentioned in. Most of the time for me this is a #FF Tweet, however this months is from when the lovely Daisy
Top Follower – This shows who out of your followers has the most followers, and is therefore the most ‘influential’. Unfortunately for me I find this is often someone hoping I will follow back, so they unfollow me within a few days.
Top Media Tweet – This is one of your own Tweets that includes a form of media (an image, video or GIF usually). Your top media Tweet will be the one that had the most impressions. Mine are usually Tweets that have been retweeted by whoever I tagged in it, this month’s is one where I tagged a brand – which goes to show tagged them in your Tweets about them definitely helps!
Your monthly highlights dashboard also has a smaller section to the right which details your monthly Tweets, Tweet impressions, profile visits, mentions and new followers.

Can you view the analytics for one Tweet in particular?

Yes! As mentioned before if you click in the bottom right hand corner of any Tweet you’ve posted you will be able to see it’s analytics. This option is also available in the monthly highlights dashboard by clicking ‘View Tweet Activity’ on any of your top Tweets.
Clicking to view Tweet activity will show you the following things for a particular Tweet:
  • Media Engagements
  • Retweets
  • Profile Clicks
  • Detail Expands
  • Likes
  • Replies
  • Follows
  • Link Clicks
  • Hashtag Clicks
  • Impressions
  • Total Engagements
I find this extremely helpful when looking at my Tweets for promoting blog posts as it allows me to see how many people are clicking the links on my Tweets, what time’s my Tweets appear more and which have more impressions. I’ve discovered that my lunchtime and afternoon Tweets are popular, as well as my late night ones, so now I schedule more Tweets at those times.

What other dashboards are available in Twitter Analytics?

Although the main dashboard gives a lot of valuable information, there are a number of different dashboards you can explore – Tweets, Audiences and Events. I don’t use Events too often, however the other two are really interesting and give some real insights into how I can use Twitter to benefit me.

What does the ‘Tweets Dashboard’ tell me?

One of my favourite things about the Tweets Dashboard is the day by day graph showing how many tweets you post and your total organic impressions for that day. As you can see, there is a bit of a pattern showing that when I post more, I get more impressions (of course!). This info is shown for the past 28 days, not monthly and it details roughly how many impressions you’re getting daily.
This dashboard also shows your Tweets in chronological order, detailing their impressions, engagements and the total engagement rate (%). It gives you the option to view all your tweets and replies in this view, just your tweets or your top tweets.
On the right hand side of your Tweets dashboard there are five graphs, which are probably one of my favourite features of Twitter Analytics.
Engagement Rate – This shows your engagement rate as a percentage each day (across 28 days). I love this as it also shows your average as a straight line, so you can clearly see days when you haven’t hit your average or days when you have done really well for engagements. My engagement rate has gone down over the last few weeks, so this is definitely something I need to work on.
Link Clicks – This shows how many people have clicked links that you post in your Tweets. As you can see my link clicks were much higher at the beginning of the 28 days, however I was scheduling a lot more tweets then. This shows that I need to set aside more time to schedule my tweets, as it helps with my pageviews and unique visitors too!
Retweets – This graph shows your retweets per day and uses that information to work out your average. My average for retweets is currently higher than normal, but I think that’s because I am running a competition where you have to retweet a tweet, then follow me.
Likes – Similar to retweets, this graph shows your likes per days and then uses the information to work out your average. Although my average is only 43 likes a day, I am pretty pleased with this at the moment as a lot of the stuff I post I don’t intent to get likes from, I much prefer replies and conversation.
Replies – Again, this graph shows how many replies you’re receiving per day and your average. I’d like to increase this average to more than 22 a day, so I might actually start posting about my progress over the next few months.

Can I change the dates I view my ‘Tweets Dashboard’ information from?

If you want to change the dates you are viewing this information for then you can. In the top right hand corner there is a box that says ‘last 28 days’ with a picture of a calendar next to it. If you click this it gives you the option to change the dates to the last 7 days or to a particular month. If you want to pick a custom date you can use the drop down calendar choose what date you want your analysis to start and end.
There is also a handy little export button to the right of the calendar, making it easy to download the information as an Excel spreadsheet. 
 
 

What does the ‘Audience Dashboard’ tell me?

This dashboard tells you everything you need to know about your Twitter audience, including:

  • Your daily follower increase
  • Their interests
  • Their mobile provider
  • Their gender
  • The device they’re using
  • Their favourite TV Genres
  • Their location (including region)
  • The language they speak
Okay, so a lot of this isn’t useful, but it is great to know that the majority of my Twitter audience are interested in the things I blog about so I must be doing something right!
You can also compare your Twitter audience’s analysis to that of your organic audience, or even the rest of Twitter. I’ve not used the feature to my advantage yet, however as I progress I imagine it’s something I may loo at using in the future.

How can I use Twitter Events to my advantage?

This section lists all of the upcoming events that are happening in the specific area you choose, like the UK for example. This is great in a sense as it gives you an insight into what may be trending on twitter in the near future, so you can write your posts accordingly.
So, there you have it! A guide to using Twitter Analytics for bloggers. I hope you found it helpful and that it will help you to see your strengths and weaknesses on Twitter. I may start writing updates on how I am increasing my Twitter stats as they have dramatically improved over the last few months, so if you’d like me to share how I have improved them then let me know.
Have you tried using Twitter Analytics before? Do you a different platform to monitor your social media, or do you prefer not to monitor it at all?
Lots of love,
If you enjoyed this, you can follow me on social media to keep up to date and never miss a post! 

I'M KIRSTY LEANNE

My mission is simple. I want to help change the way travel looks, showing both brands and society that plus size people really do travel too. In a community where plus size travellers are made to feel unwelcome, I want to inspire and advise people like me on how they can make the most out of their own incredible travel experiences.Join me as I share my own personal experiences, my best tips and tricks and all of the challenges I face along the way. It won’t always be an easy ride, but it sure as hell will be a fun one.

Working together, we can change the way that travel looks today

WHAT TO EXPECT

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  • AD | GIFTED 💙 It’s not very often I post a photo of myself looking so serious, but apparently my new hair gives me all kind of sass I didn’t know I had 😂🙌🏻
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Today has consisted of lots of content writing work, recording interviews for the Plus Size Travel Too podcast and packing most of my things ready for America. Just a couple of bits to buy tomorrow and I SHOULD be ready to go next week ✈️🇺🇸
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If there is anything that should on my America packing list (either Trek America or Walt Disney World), let me know now so I don’t forget it. And yes, before anyone says, I do have my passport 😂😇
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❤️ Smock dress gifted from @boohoo
📸 @unwrittenchloee #plussizefashion #psootd #plussizeootd #plussize #psbloggers #ootd
  • AD | GIFTED ✨ So, I did a thing 💇🏼‍♀️ After leaving my hair 14 MONTHS without a cut, I finally got to the point where it was in such bad condition, it needed a major revamp to look healthy again 😭
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I haven’t had short hair since I was in secondary school, so naturally I was scared to have to have so much off - especially as I would use my hair as a bit of a security blanket when taking photos. I’m still not *100%* in love with, but my hair feels much healthier and I’m definitely feeling a little more confident 👏🏻🙌🏻
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❤️ Jumpsuit gifted from @dorothyperkins
📸 @unwrittenchloee #newhair #plussize #plussizefashion #plussizeconfidence #psootd #psbloggers
  • AD | PRESS TRIP ✨ It feels like forever since I was wandering around Palma, when I reality it’s only been six weeks. Although I love travelling, it has definitely been nice to have some time at home to work on some of the amazing things that are coming you way (or that have already launched since the time of this trip) 👏🏻
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I have so many plans for both kirstyleanne.com and Plus Size Travel Too But I know if I do too much at once I’ll probably burn out. I think sometimes I forget that I have a full time freelance content writing position alongside my blog, as I seem to think I can do everything all at once. As amazing as I’d like to think I am, am definitely not super woman 🤦🏼‍♀️
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I don’t actually know what the point of this caption is anymore so I guess what you can take from this is that more exciting things are coming, but I don’t know when 😂 #plussizetraveltoo #plussizetravel #plussize #plussizetraveller #travel #presstrip
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📸: @brogantatexo
  • Counting down the days until I’m at the beach again (It’s 21, in case you were wondering) ✈️🇺🇸☀️
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I hope you’re all excited because although things are a little quiet around here lately, I’m off on my next adventure in 10 DAYS. On the 22nd of May, me and my brother are flying to New York for 2 days before we start the Trek America Atlantic Dream tour. ❤️
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The tour will take us to some incredible places, including Washington, Philadelphia, Shenandoah, Ocoee, Memphis, Nashville, New Orleans, Destin Beach and Orlando. Once we reach Orlando, we’ll be staying for 8 whole days where we’ll be going to Disney, Universal and the Kennedy Space Centre. .
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This is my biggest trip yet and to say I’m incredibly excited is an understatement. SOMEONE PLEASE GET ME ON THAT PLANE NOW ✈️💙 #Travel #travelbloggers #tbloggers #travelblogging #tblogger #travelphotography #travelgram
  • Without realising, it’s been two weeks since I posted to my Instagram feed. Whilst I had VERY good intentions to post every day like usual, work definitely got in the way. 😭🤦🏼‍♀️
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Whilst I love working for myself, preparing for three weeks ‘out of office’ has meant I’m working double time every day in order to fund my huge trip AND the bills I usually have to cover with my day day to earnings. If there was one thing I would say I miss about employment, it’s holiday pay. 😂
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Since I disappeared a few weeks ago, I guess a FEW exciting things have happened. So, here’s a little catch up: ✈️ I booked flights to California with @fordtography in January 2020. I haven’t been back since I lived there in 2012, so I’ll am SO SO excited. 📸 I bought a new camera and I can’t wait to get some shots with it soon! 🇺🇸 It’s now only 18 days until America and I honestly can’t believe it’s nearly here. Can it be 22nd May already? 🙌🏻 I’ve pitched some AMAZING collaborations with brands for my trip and managed to tick FOUR of my dream brands to work off my list in the space of a few days. Oh my god.
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Okay, I think that’s all for now. What have you all been up to the last few weeks? Tell me everything! 👀 #plussizetravel #plussizetraveltoo #plussizetravelling #fatgirlstravelling #travelinclusivity #fatgirlstraveltoo
  • AD | GIFTED 💙 So far today I have managed to try baking a cake without turning the oven on, put beef in the slow cooker without plugging it in (at least five hours ago) and have rubbed my eyes after cutting hot chilli peppers. At least bad things only come in threes right? I think it might be time to give up and relax with all of my Easter chocolate 😂🍫
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On a completely different note, how gorgeous is the dress from @joanieclothing? It’s perfect for this incredible heatwave we’re having - especially with a pair of chub rub shorts underneath. The plus size holy grail 🙌🏻 #joaniegal #joaniegals #psfashion #psblogger #psbloggers
  • Bosnia is one of those countries that really surprised me when I visited. I knew Mostar would be beautiful, but as were driven from Croatia and through Bosnia, I couldn’t take my eyes off the road the entire time. From the stunning mountains to fascinating fruit farms, it definitely made the long drive (and multiple border control stops) worth it ❤️🇧🇦
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Although I only spent a couple of hours in Bosnia and Mostar, I definitely want to go back to explore more of this beautiful country. ✈️
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What country surprised you the most?
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#bosnia #visitbosnia #mostar #bosniaandherzegovina #visitmostar
  • After a very late night waiting to watch Game of Thrones, I’ve definitely had a slow start this morning - I can’tbelieve there are only five episodes left! I’m really not ready for some of my favourites to die🐺⚔️❄️
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If you watch, who do you think will end up the Iron Throne? 👑 #got #gameofthrones #winteriscoming #forthewatch #allmenmustdie
  • AD | GIFTED 🌼 Don’t mind me, just pretending I’m at Coachella this weekend instead of working ✌🏻
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Festival season is well and truly underway and I’m loving all of the out there outfits already. In the past I’ve always been put off dressing up for festivals as I thought I wouldn’t find anything that’s both comfortable and fashionable in my size, but this year I’m spoilt for choice (especially on the @prettylittlething @prettylittlethingplus website 👏🏻)
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P.S. I think this is my *favourite* photo of me ever 🙌🏻
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❤️ Dress gifted from Pretty Little Thing
❤️ Shoes gifted from Pretty Little Thing ❤️ Headband bought from @primark #plussizefashion #psbloggers #plussizebloggers #plussizefestivalfashion #festivalfashion #festivallook

FOLLOW MY ADVENTURE

PLUS SIZE TRAVEL TOO COMMUNITY

  • ✈ PLUS SIZE TRAVEL PROBLEMS PT 1 ✈
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Although I talk a lot about the problems plus size people face when they travel, I wanted to go that one step further and show it in a way that would make EVERYONE want to listen. With such a long list of images I wanted to create, a couple of months ago I hired an incredible designer (@creatiffy_) to help create them for me. She has done an INCREDIBLE job, as I feel they really get across how we may feel when we're travelling  even if we don't say it outloud. Whether it's being worried you won't fit on a ride or awkwardly laughing off that a tray table doesn't fit, deep down we're thinking something completely different to what we may be saying or doing.
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So, whether you're plus size and you can relate to these images or you're straight size and you want to help bring attention to the #plussizetraveltoo campaign, I would LOVE it if you could share this post far and wide. Tag your friends, post on your stories or even send them over direct message. Thank you so so much ❤
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PT 2 COMING NEXT WEEK 🙌🏻
  • @glamazondiaries looks AMAZING on her recent trip to Hawaii. PS. We’re just 50 away from 1k - can we get there this week? 💙✈️
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
  • Partly posting this because I LOVE @gingergirlsays and partly posting because  I (@kirstyleanneuk) will be in NY for the first time ever this time next week 🍎
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
  • @jetlaggedabbie making us all wish we were flight attendants 💙✈️
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
  • Okay, so who knew @travelbeyondsize was a real life mermaid? 🧜‍♀️💙
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
  • How amazing does @leabellablogs look on her recent trip to Mexico?🌴💙
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
  • Who else isn't ready for cherry blossom season to be over? @youpenga 🌸
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
  • Would you dive in? @havecurveswilltravel 🌴💙
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
  • @curvygirlchic making us all wish we were somewhere warmer right now🌴💙
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️

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