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A Guide to Twitter Analytics

February 18, 2016

A Guide to Twitter Analytics

February 18, 2016

The last few months I have been taking blogging a lot more seriously, which has meant that I have been analysing pretty much everything – including my social media accounts. I’m obsessed with Twitter lately too, which is why I spend a lot of my time using Twitter Analytics.

I actually didn’t know this existing for a while, but when I discovered it I was so amazed to see the real time information you could access for free, considering you have to pay for information about your Instagram on sites like Iconosquare.
 
 

How do you access Twitter Analytics?

First of all, to access Twitter Analytics click on your little profile icon in the top right hand side navigation bar. The sixth option down will open a new window with all of your analytics. You can also access the analytics of a single tweet by clicking the icon that looks like a little graph in the bottom right hand corner.

What does your 28 day summary show?

The first thing you’ll see is a 28 day summary that includes number of tweets, tweet impressions, profile visits, mentions and followers. Next to each number you’ll also see a percentage, will tells you how much these have increased or decreased in the past 28 days. If it’s green and has an upward facing arrow they have increased, however if it’s red with a downward facing arrow they have decreased.
Tweets – this is the amount of Tweets you have posted in the past 28 days, including replies to other Tweets.
Tweet Impressions – this number details how many people have seen your tweets in the past 28 days, including any retweets. Basically, every time your Tweet pops up in someones time line, it is counted as an impression. If you appear in search results this also counts as an impression.
Profile Visits – this is how many times someone has clicked on your profile.
Mentions – this details how many people have mentioned you in their tweets, including replies.
Followers – this is quite simply how many people follow you, this is a total number and not counted over the past 28 days, however the percentage increase or decrease is based is based on the past 28 days.

What can you see in your monthly highlights?

Your monthly highlights show your best bits from each month, in real time! This means that although these screenshots were taken half way through February, I can still see how well I have done so far this month. The main part of this dashboard shows your top tweet, top mention, top follower and top media tweet.
Top Tweet – This shows which tweet has had the most impressions for that month. As you can see mine is my Happiness Planner giveaway which has had an amazing 13K impressions so far this month.
Top Mention – This tweet won’t be one you’ve posted yourself, but instead one that you’re mentioned in. Most of the time for me this is a #FF Tweet, however this months is from when the lovely Daisy
Top Follower – This shows who out of your followers has the most followers, and is therefore the most ‘influential’. Unfortunately for me I find this is often someone hoping I will follow back, so they unfollow me within a few days.
Top Media Tweet – This is one of your own Tweets that includes a form of media (an image, video or GIF usually). Your top media Tweet will be the one that had the most impressions. Mine are usually Tweets that have been retweeted by whoever I tagged in it, this month’s is one where I tagged a brand – which goes to show tagged them in your Tweets about them definitely helps!
Your monthly highlights dashboard also has a smaller section to the right which details your monthly Tweets, Tweet impressions, profile visits, mentions and new followers.

Can you view the analytics for one Tweet in particular?

Yes! As mentioned before if you click in the bottom right hand corner of any Tweet you’ve posted you will be able to see it’s analytics. This option is also available in the monthly highlights dashboard by clicking ‘View Tweet Activity’ on any of your top Tweets.
Clicking to view Tweet activity will show you the following things for a particular Tweet:
  • Media Engagements
  • Retweets
  • Profile Clicks
  • Detail Expands
  • Likes
  • Replies
  • Follows
  • Link Clicks
  • Hashtag Clicks
  • Impressions
  • Total Engagements
I find this extremely helpful when looking at my Tweets for promoting blog posts as it allows me to see how many people are clicking the links on my Tweets, what time’s my Tweets appear more and which have more impressions. I’ve discovered that my lunchtime and afternoon Tweets are popular, as well as my late night ones, so now I schedule more Tweets at those times.

What other dashboards are available in Twitter Analytics?

Although the main dashboard gives a lot of valuable information, there are a number of different dashboards you can explore – Tweets, Audiences and Events. I don’t use Events too often, however the other two are really interesting and give some real insights into how I can use Twitter to benefit me.

What does the ‘Tweets Dashboard’ tell me?

One of my favourite things about the Tweets Dashboard is the day by day graph showing how many tweets you post and your total organic impressions for that day. As you can see, there is a bit of a pattern showing that when I post more, I get more impressions (of course!). This info is shown for the past 28 days, not monthly and it details roughly how many impressions you’re getting daily.
This dashboard also shows your Tweets in chronological order, detailing their impressions, engagements and the total engagement rate (%). It gives you the option to view all your tweets and replies in this view, just your tweets or your top tweets.
On the right hand side of your Tweets dashboard there are five graphs, which are probably one of my favourite features of Twitter Analytics.
Engagement Rate – This shows your engagement rate as a percentage each day (across 28 days). I love this as it also shows your average as a straight line, so you can clearly see days when you haven’t hit your average or days when you have done really well for engagements. My engagement rate has gone down over the last few weeks, so this is definitely something I need to work on.
Link Clicks – This shows how many people have clicked links that you post in your Tweets. As you can see my link clicks were much higher at the beginning of the 28 days, however I was scheduling a lot more tweets then. This shows that I need to set aside more time to schedule my tweets, as it helps with my pageviews and unique visitors too!
Retweets – This graph shows your retweets per day and uses that information to work out your average. My average for retweets is currently higher than normal, but I think that’s because I am running a competition where you have to retweet a tweet, then follow me.
Likes – Similar to retweets, this graph shows your likes per days and then uses the information to work out your average. Although my average is only 43 likes a day, I am pretty pleased with this at the moment as a lot of the stuff I post I don’t intent to get likes from, I much prefer replies and conversation.
Replies – Again, this graph shows how many replies you’re receiving per day and your average. I’d like to increase this average to more than 22 a day, so I might actually start posting about my progress over the next few months.

Can I change the dates I view my ‘Tweets Dashboard’ information from?

If you want to change the dates you are viewing this information for then you can. In the top right hand corner there is a box that says ‘last 28 days’ with a picture of a calendar next to it. If you click this it gives you the option to change the dates to the last 7 days or to a particular month. If you want to pick a custom date you can use the drop down calendar choose what date you want your analysis to start and end.
There is also a handy little export button to the right of the calendar, making it easy to download the information as an Excel spreadsheet. 
 
 

What does the ‘Audience Dashboard’ tell me?

This dashboard tells you everything you need to know about your Twitter audience, including:

  • Your daily follower increase
  • Their interests
  • Their mobile provider
  • Their gender
  • The device they’re using
  • Their favourite TV Genres
  • Their location (including region)
  • The language they speak
Okay, so a lot of this isn’t useful, but it is great to know that the majority of my Twitter audience are interested in the things I blog about so I must be doing something right!
You can also compare your Twitter audience’s analysis to that of your organic audience, or even the rest of Twitter. I’ve not used the feature to my advantage yet, however as I progress I imagine it’s something I may loo at using in the future.

How can I use Twitter Events to my advantage?

This section lists all of the upcoming events that are happening in the specific area you choose, like the UK for example. This is great in a sense as it gives you an insight into what may be trending on twitter in the near future, so you can write your posts accordingly.
So, there you have it! A guide to using Twitter Analytics for bloggers. I hope you found it helpful and that it will help you to see your strengths and weaknesses on Twitter. I may start writing updates on how I am increasing my Twitter stats as they have dramatically improved over the last few months, so if you’d like me to share how I have improved them then let me know.
Have you tried using Twitter Analytics before? Do you a different platform to monitor your social media, or do you prefer not to monitor it at all?
Lots of love,
If you enjoyed this, you can follow me on social media to keep up to date and never miss a post! 

I'M KIRSTY LEANNE

My mission is simple. I want to help change the way travel looks, showing both brands and society that plus size people really do travel too. In a community where plus size travellers are made to feel unwelcome, I want to inspire and advise people like me on how they can make the most out of their own incredible travel experiences.Join me as I share my own personal experiences, my best tips and tricks and all of the challenges I face along the way. It won’t always be an easy ride, but it sure as hell will be a fun one.

Together, we can change the way that travel looks today

WHAT TO EXPECT

Instagram

  • AD | Gifted 💫 Happy Saturday! I’m going to be spending my weekend doing some housework, making my garden look pretty and trying to find ways to convince my boyfriend to take some new outfit shots for me. If there is one thing he hates, it’s being behind the camera even though he’s actually really good at it. For those of you that manage this on a regular basis, please please share your tips (I already offered a meal out, so that’s out of the question) 😂🤞🏻
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❤️ Jumpsuit gifted by @dorothyperkins
📸 @unwrittenchloee #plussizefashion #plussizeootd #plussize #psblogger #psbloggers #plussizeblogger #plussizeblog
  • AD | Discounted 💫 I am FINALLY getting around to writing some of my Trek America content and I’m getting super emotional reliving all of the amazing things that we did! As much as I love my home comforts, my dream would be to spend a couple of months getting Greyhound buses between as many States as I possibly can! With 9 already ticked off my list, I still have some exploring to do.... 🗺🇺🇸❤️
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So, who is coming with me? 😏🙌🏻
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❤️ My @trekamerica Trip was Discounted in return for content #trekamerica #trekmoment #itrekhere #visittheusa #nashville #nashvillemurals #nashvillemural #thegulch #thegulchnashville #nashvilletn #nashvilletennessee #visitnashville #nashville_tn #nashvillegram #instanashville #nashvillelove #plussizetraveltoo #plussizetravel #travelinclusivity #fatgirlstraveling #fatgirlstravelling
  • AD | Gifted 💫 It’s been a long time since I posted a carousel post on Instagram but I felt like the Kennedy Space Center definitely deserved it. I mean, just look at all of those incredible rockets 🚀
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Do you ever have those places where you’ve wanted to visit for as long as you can remember and then they exceed your expectations, even though you didn’t think it was possible? That was the KSC for me. It’s been just over a month since I visited and I still can’t stop thinking about how incredible the different exhibitions were. From learning about incredible American astronauts and driving around launch pads to seeing immersive replicas of both failed and successful launches, it really was an experience I’ll remember. I 100% left feeling like I could achieve anything ✨🛰
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❤️ My tickets to The Kennedy Space Center were gifted to me by @kennedyspacecenter #ksc #kennedyspacecenter #thekennedyspacecenter #kennedyspacecenter🚀 #kennedyspacecentervisitorcomplex
  • AD | Gifted 💫 For years I have been looking lustfully at all of the cute play suits in stores thinking that I’d never be able to wear one. Not only would they not suit me but oh my gosh, can you imagine the chub rub?! I’d written them off and decided that I’d stick to jumpsuits instead 🤷🏼‍♀️
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I don’t know why, but when I found out I was going to Garorock Festival I decided that if I was going to wear a playsuit, now would be the perfect opportunity. It was going to be 41 degrees and if anything, I could pass it off as festival fashion if it didn’t look right. I ordered two, one from @missguided and one from Boohoo 🙌🏻
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As you can see it DOES suit me (I think) and the chub rub? NON-EXISTENT. I’m definitely a playsuit convert and now wondering what other clothes I have written off without even giving them a chance! Co-ords? Dungarees? Bodycon Dresses? What should I try next?! 😏👇🏻
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❤️ Playsuit gifted by @missguided
❤️ Bag gifted by @boohoo
❤️ I was invited to Garorock as a plus one, so I was under no obligation to post #Garorock #festival #festivalfashion #plussizefestival #psoot #psbloggers #psblogger #psblog
  • AD | Gifted 🌈 Do you ever find a dress that as soon as you put it on, it’s all you want to wear for the rest of the summer?! 🙊
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This candy coloured sundress from @yoursclothinguk is definitely THE dress of the summer for me, especially as it’s the coolest linen material ever. It’s been so so comfortable on days where it’s hit 30 degrees (or 41, like it did in France) ☀️☀️🙌🏻🙌🏻
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P.s. please ignore the sun burn, apparently factor 50 every half an hour was STILL not enough for my ginger skin 😭🤦🏼‍♀️ #yoursclothing #yoursclothinguk #psbloggers #plussizebloggers #plussizeblog #plussizeootd #stylehasnosize #plussizefashion
  • AD | Gifted 💫 I’m definitely still recovering from the weekend but it was so so worth it as I go to go to my first ever festival. The four-day Garorock festival in Marmande consisted of lots of beer and Aperol, an endless supply of glitter, incredible music and non-stop dancing. ☀️🎶
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Highlights include reliving my childhood by seeing @sum41, dancing to @djsnake on day 3, discovering the amazing @christineandthequeens, listening to @twodoorcinemaclub and realising I know way more songs than I thought and the INCREDIBLE headline that was @macklemore. I’ve still got no voice because I sang and screamed so much 😂🙊
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As far as festivals go, Garorock was a great first choice. It was INCREDIBLY clean (look at the lack of rubbish in my photo) and it was all pretty contained and easy to get to. Not only that, but the crowd were amazing. I’m a little worried I may have been spoilt and I’ll have a bit of a shock at my next festival, but there’s only one way to find out, right? 😂🙌🏻
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📸: @absolutelylucy
❤️ I was a plus one on this trip, so under no obligation to post
❤️ Dress and bag gifted by @boohoo @boohooplus #festival #festivaloutfit #festivalinspo #plussizefestival #festivalfashion #spacebuns #garorock #garorock2019 #playsuit #romper
  • I’ve had a little bit of an Instagram break the last five days as I’ve been living my best life in France at my FIRST EVER festival! 🙌🏻🎉
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Although I would have loved to get the full festival experience by camping, the heat was hitting the 40’s most days. Luckily we had our very own Gite to stay in, fully equipped with a pool and all the wine I could drink. Clearly, I took full advantage of that🥂🍾
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The festival wasn’t my only first this weekend, as this is also the first time I’ve ever worn a bikini! Despite the fact I come across as confident on Instagram, I still get self-conscious when I’m putting myself out there. I was DEFINITELY not feeling it at first, but after a bit of encouragement from @danniellelily and @absolutelylucy I felt so much better. I feel as though I’d built wearing a bikini up to be this massively scary thing for me when really, it’s not *so* bad. Here’s to way more bikinis in my life 🙌🏻
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📸 @absolutelylucy ❤️ I was invited as a plus one on this trip, therefore had no obligation to post
❤️ Bikini bought from @prettylittlething who I have worked with in the past #bikini #plussizebikini #bikiniseason #bikinilovers #plussizebikinis
  • AD | Gifted ❤️ Did you know when it comes to the collaborations that I do, I pitch 90% of the work I have? Whether it’s pitching a product to feature, a press trip to go on or a paid post for my blog - I’m a huge fan of going out and finding my own opportunities. Whilst I know a lot of people are scared of the thought of pitching, it’s one of the main reasons l was able to leave my job and go full-time. It’s also taken me to places like Croatia, Belgium, Lanzarote and France. I’ve worked with INCREDIBLE brands, and I want everyone else to be able to do the same too 🙌🏻
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If you saw my stories a couple of weeks ago, you will have seen that I launched the #bepitchperfect eBook - the ultimate guide to pitching products, payments and press trip. The guide goes into detail about all of the preparation you need to do before a pitch, ways to overcome your fears, a five-step strategy that works for me almost every time and how to stay on top of all the people you’re pitching. I also tell you how to personalise each pitch depending on what you’re pitching. It really is that detailed! 🙊💫
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At just £10, it’s honestly an absolute bargain for those looking to take their blog to the next level. It’s been launched less than a month so far and I’ve already had people message to tell me some of the amazing collaborations they’ve secured thanks to my guide! 🎉
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I’m so sorry that this post may have come across a little salesy, but as you can tell I’m incredibly passionate about pitching and how it can help your blog grow. If you’re interested in purchasing the eBook, there’s a link to buy in my profile bio. If you think you know someone who may be interested, please feel free to tag them below! 🥰🥰
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❤️ Jacket gifted from @fashionworlduk
❤️ Skirt gifted from @primark
❤️ Lace body gifted from @missguided
❤️ T-Shirt bought from @levis #plussize #plussizeootd #plussizefashion #psbloggers #plussizebloggers
  • AD | Discounted 💫 As soon as I booked my Trek America I started planning all of the places I wanted to visit in each location, including the #whatliftsyou mural in the Gulch, Nashville. Nashville has TONNES of murals dotted around the city, but this particular one designed by @kelseymontagueart is very very popular. In short, Kelsey has designed all of the #whatliftsyou murals to encourage people to talk about what inspires them. Of course, I couldn’t miss out on an opportunity to do the same...
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✨ Traveling to new places and experiencing incredible new adventures inspires me to create new content, as well as to face my fears.
✨ My friends and family inspire me on a daily basis - whether it’s to do the best I can or to appreciate what I have. Seeing them do incredible things makes me want to do incredible things too.
✨ My boyfriend inspires me to achieve everything I’ve ever wanted to, as he’s always cheering me on and telling me I can do anything if I work hard enough.
✨ YOU! Each and everyone one of you inspire me to do the best I can when it comes to Plus Size Travel Too and travel marketing.
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What inspires you? 👇🏻
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❤️ My trip with @trekamerica was Discounted in return for content
❤️ Dress is bought from @boohoo however I have worked with them previously #whatliftsyounashville #whatliftsyoumural #nashvilletennessee #nashvillemurals #nashville_tn #visitnashville #visittennessee  #nashvillegulch

FOLLOW MY ADVENTURE

PLUS SIZE TRAVEL TOO COMMUNITY

  • It's festival season! What festivals are you heading to this year? 🙌🏻📸 @kirstyleanneuk •
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
  • Anyone else think sunflower fields are one of the best things about summer? 🌻 @awhimsicalrose
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
  • Anyone else feel like they could do with a spa trip right about now? @georginagrogan_ 🧖‍♀️🧘‍♀️
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
  • ALL BODIES ARE BEACH BODIES @nearandchar ☀️🏝
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
  • Now THAT is what you call a diverse press trip! Yasss @simplybeuk 🙌🏻🙌🏻
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️✈️
  • Have you ever taken home a permanent souvenir? I LOVE @voyaging_vagabond remind of her trip to Thailand ☀️🏝
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
  • The look of joy on @theowletblog face tells me she may have just won at shuffleboard... 😂🙌🏻
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
  • Anyone else think @roamingrequired looks like she stepped right into a Disney movie? 🏰
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
  • Hi! It’s me! We’ve had quite a few new followers over here so I thought I’d tell you a little bit about me, the creator of the @plussizetraveltoo movement! 🙊🙌🏻
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My name is Kirsty Leanne (@kirstyleanneuk) and I’m a plus size travel blogger from the UK! I have loved travelling for as long as I can remember and have been blogging about travel for just over two years (and specifically plus size travel for officially 6 months). I like cats, peanut butter and programmes about serial killers. 
As I started to become more confident with posting photos of myself of my social media channels, it became more and more obvious that I didn’t have a place in the travel industry. Nobody wanted to feature a fat girl on their platforms or in their press trips. As time went on and it started to get to me more and more, the idea for Plus Size Travel Too started. Not only is this a community for plus size travellers to get advice from people just like them, but it’s a way to show brands that plus size people do actually travel too. In the long run, I want PSTT to help brands see that they should be showing plus size travellers in their marketing materials, as well as advising them on how they can make adjustments that can make travel a lot more comfortable for plus size people. 
I want to inspire plus size travellers, just like me, to travel and have the best adventures they can. Often people let the fact they’re plus size they can’t travel and hopefully, Plus Size Travel Too will help show people that that’s just not true. 
I can’t do it alone, so I am thankful for each and every one of you helping me along the way ❤️💫
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️

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