The last few months I have been taking blogging a lot more seriously, which has meant that I have been analysing pretty much everything – including my social media accounts. I’m obsessed with Twitter lately too, which is why I spend a lot of my time using Twitter Analytics.
How do you access Twitter Analytics?
What does your 28 day summary show?
What can you see in your monthly highlights?
Can you view the analytics for one Tweet in particular?
- Media Engagements
- Profile Clicks
- Detail Expands
- Link Clicks
- Hashtag Clicks
- Total Engagements
What other dashboards are available in Twitter Analytics?
What does the ‘Tweets Dashboard’ tell me?
Can I change the dates I view my ‘Tweets Dashboard’ information from?
What does the ‘Audience Dashboard’ tell me?
This dashboard tells you everything you need to know about your Twitter audience, including:
- Your daily follower increase
- Their interests
- Their mobile provider
- Their gender
- The device they’re using
- Their favourite TV Genres
- Their location (including region)
- The language they speak