Where we are now


How I Quadrupled my Instagram Impressions in Just One Month

November 24, 2018

How I Quadrupled my Instagram Impressions in Just One Month

November 24, 2018

Last month I posted some of my Instagram stats from one week to the next on both Twitter and Instagram. The in the first week’s screenshot (and all weeks before that) my Instagram engagement has been pretty consistent and my impressions sat around the 800 – 1,200 mark.

For my following, I’d say that’s pretty normal when you take the way the algorithm is designed into account.

After a bit of an Instagram slump, I decided to make some small changes to the way I used the app and see the difference it made and after just one week I had tripled my impressions and my engagement was up (in some cases by an extra 100-200 likes).

Since sharing those first screenshots, I have now managed to quadruple my impressions (and increase engagement) on at least 75% of my posts. In some cases, I have managed to gain as many as 10,000 impressions per post.


As you can see from screenshots the difference in impressions is incredible, especially for an account of just 4,000 followers. Most of the time I find I am getting more impressions than I have followers, which has also resulted in a gain of 600 hundred followers over the past few months.

Of course, I’m not saying what I say in this blog post is the gospel truth of how to use Instagram, but after testing these methods out for the last couple of months I have found my impressions and engagement have just continued to grow and grow.

So, here are the changes I made to the way I use Instagram:

Using DIFFERENT Hashtags as Often as Possible (With at Least 10-15 New on Each Photo)

I’ve put this point first as I think this is the most important one for me, as you can see the difference in the impressions I have had from hashtags is in the thousands. Usually, I would copy and paste the same hashtags onto each of my posts based on what I was doing, whether it was a fashion post or where I was. Okay, it was easy, but it really wasn’t getting me any results.

I decided to put some time into each and every hashtag I post on EVERY single Instagram post and the results have been amazing. Of course, I’d still use key hashtags I want to show up on (#travel #psbloggers #travelblogging) but I then looked deeper into what was in the photo. What could I see? What clothes was I wearing? What was the weather like? Where was I? The deeper I delved the better the results were. 

I know writing new hashtags every single day can be time-consuming, but I didn’t say this would be easy, did I? 😉

I promise it will be worth it too…

Using Hashtags that Have Less Than 10K Posts On

When finding new hashtags to post, try focussing on ones that have less than 10K posts on. Although this won’t be easy to do for all of them, try to make sure that at least 10 of your hashtags have a smaller number of posts (you can see this when typing them into Instagram).

If you have trouble finding hashtags to use, you can search for a keyword on Instagram by putting #fedora, for example. It will automatically bring up popular fedora hashtags, showing you the number of posts they have on the right-hand side. As I no longer copy and paste hashtags, this is the easiest way for me to find new hashtags to use unless I’m actively looking for them for research.

Replying to Comments Within an Hour of Them Being Posted

This has been a hard one, but for the last few months, I have tried to reply to comments as soon as I can. I know for some people this is impossible as you don’t always have access to your phone, but even replying to all of your comments throughout the day can make a massive difference.

As much as Instagram is about getting engagement, I also feel like it’s a place to hold conversations and build a community. By replying to comments as soon as you can you’re keeping the conversation going and encouraging people to comment again. With your post only being shown to a select few people in the first few hours, the more engagement you get in this time the better. The more comments you get, the more engagement you have – ultimately increasing how often you appear in their feeds.

I’m always more encouraged to comment on someone’s photo if I know they’ll reply, so it’s something I consider when replying to people.

Posting great content (I hope)

I really didn’t want to say this one as I feel like it’s open to interpretation, but over the past few weeks, I feel like I have been posting ‘better’ content than I was before. I could be completely wrong, but in my eyes, it has made a huge difference.

If you’re already posting content you love and you’re proud of then obviously don’t need to change anything, but for me, this was something I personally knew I had to improve on.

The photos I have been most proud of have instantly started gaining more than likes than usual, so I can usually tell whether or not a post is going to do well within the first hour or so. I feel like if a post does well in the first instance, it’s shown to more people in the long run. Whilst I can’t confirm this is right, but it’s a pattern I’ve definitely noticed the past few weeks… 

Engaging With People as Often as I Can

I spend a good 10-15 minutes every morning and evening scrolling through my feed and engaging with people. The new algorithm takes into account how often you interact with people and shows your content to them accordingly, so this has been vital! 

In fact, I have noticed that when someone comments on my post, their photo is one of the first ones to appear when I next refresh my feed – definitely something to take into account.

It’s so easy to go through and like lots of photos, but if you really ‘like’ a photo, why not tell them why? A quick comment that takes seconds could make someone’s day, so it’s win-win! I can definitely say that since starting to make a conscious effort to interact with people my impressions and engagement started to rise, so it’s worth the time you have to put in.


I know that these changes can take a bit of time and effort, but what I have realised with Instagram is that you have to put in what you want to get out of it. It’s all well and good posting a photo, pasting some hashtags and waiting for the engagement to come rolling in (admittedly what I’d got stuck in a rut doing) – but if you’re actively using the app and trying to build relationships, using new hashtags so accounts can find you and sharing the content you’re most proud of then you will see incredible results.

I’ve fallen back in love with the app and I really hope everyone else does too.

Kirsty Leanne


  • Erin November 25, 2018 at 12:23 am

    I need to try and be better with instagram, and this is some incredible tips! I need to try changing up my hashtags more! 🙂

    Erin || MakeErinOver

  • Stuart Forster November 25, 2018 at 11:44 pm

    To be honest, I have lost heart with Instagram. Thanks for the tips though.

  • Atee November 27, 2018 at 3:15 pm

    Thank you for taking the time to share this tips! I will start trying them out for my next post and hope it works! I admit I use the same hashtag for most :/

  • Kristina November 27, 2018 at 9:56 pm

    Such good, practical, easy-to-apply tips. *Plus I need to be better about engaging with the people I follow, oops.*

    Thanks Kirsty!


    Kristina of @livingwonderfilled

  • Taiwo November 27, 2018 at 10:22 pm

    These are some really great tips! I need to diversify my hashtags more. Thanks a lot for this post!

  • Lucy December 21, 2018 at 11:56 pm

    Thank you SO much for this post! I feel like I’ve fallen 100% into the rut of posting, pasting hashtags, maybe engaging for 5 minutes and then closing the app to do something else and while I know I’m being so lazy with it, I’m also getting sad when I’m seeing no growth. I’m determined to spend the Christmas break upping my Instagram game for the new year so this has been so helpful – I’m definitely going to put into practice new hashtags on every/almost every post and work on engaging more with my followers & people in other hashtags too. XO

  • elisabeth December 22, 2018 at 1:08 pm

    Thank you so much. There are so many good ideas on this post.


    My mission is simple. I want to help change the way travel looks, showing both brands and society that plus size people really do travel too. In a community where plus size travellers are made to feel unwelcome, I want to inspire and advise people like me on how they can make the most out of their own incredible travel experiences.Join me as I share my own personal experiences, my best tips and tricks and all of the challenges I face along the way. It won’t always be an easy ride, but it sure as hell will be a fun one.

    Together, we can change the way that travel looks today



    Instagram has returned invalid data.



    Instagram has returned invalid data.