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How I Quadrupled my Instagram Impressions in Just One Month

November 24, 2018

How I Quadrupled my Instagram Impressions in Just One Month

November 24, 2018

Last month I posted some of my Instagram stats from one week to the next on both Twitter and Instagram. The in the first week’s screenshot (and all weeks before that) my Instagram engagement has been pretty consistent and my impressions sat around the 800 – 1,200 mark.

For my following, I’d say that’s pretty normal when you take the way the algorithm is designed into account.

After a bit of an Instagram slump, I decided to make some small changes to the way I used the app and see the difference it made and after just one week I had tripled my impressions and my engagement was up (in some cases by an extra 100-200 likes).

Since sharing those first screenshots, I have now managed to quadruple my impressions (and increase engagement) on at least 75% of my posts. In some cases, I have managed to gain as many as 10,000 impressions per post.

 

As you can see from screenshots the difference in impressions is incredible, especially for an account of just 4,000 followers. Most of the time I find I am getting more impressions than I have followers, which has also resulted in a gain of 600 hundred followers over the past few months.

Of course, I’m not saying what I say in this blog post is the gospel truth of how to use Instagram, but after testing these methods out for the last couple of months I have found my impressions and engagement have just continued to grow and grow.

So, here are the changes I made to the way I use Instagram:

Using DIFFERENT Hashtags as Often as Possible (With at Least 10-15 New on Each Photo)

I’ve put this point first as I think this is the most important one for me, as you can see the difference in the impressions I have had from hashtags is in the thousands. Usually, I would copy and paste the same hashtags onto each of my posts based on what I was doing, whether it was a fashion post or where I was. Okay, it was easy, but it really wasn’t getting me any results.

I decided to put some time into each and every hashtag I post on EVERY single Instagram post and the results have been amazing. Of course, I’d still use key hashtags I want to show up on (#travel #psbloggers #travelblogging) but I then looked deeper into what was in the photo. What could I see? What clothes was I wearing? What was the weather like? Where was I? The deeper I delved the better the results were. 

I know writing new hashtags every single day can be time-consuming, but I didn’t say this would be easy, did I? 😉

I promise it will be worth it too…

Using Hashtags that Have Less Than 10K Posts On

When finding new hashtags to post, try focussing on ones that have less than 10K posts on. Although this won’t be easy to do for all of them, try to make sure that at least 10 of your hashtags have a smaller number of posts (you can see this when typing them into Instagram).

If you have trouble finding hashtags to use, you can search for a keyword on Instagram by putting #fedora, for example. It will automatically bring up popular fedora hashtags, showing you the number of posts they have on the right-hand side. As I no longer copy and paste hashtags, this is the easiest way for me to find new hashtags to use unless I’m actively looking for them for research.

Replying to Comments Within an Hour of Them Being Posted

This has been a hard one, but for the last few months, I have tried to reply to comments as soon as I can. I know for some people this is impossible as you don’t always have access to your phone, but even replying to all of your comments throughout the day can make a massive difference.

As much as Instagram is about getting engagement, I also feel like it’s a place to hold conversations and build a community. By replying to comments as soon as you can you’re keeping the conversation going and encouraging people to comment again – ultimately increasing how often you appear in their feeds.

I’m always more encouraged to comment on someone’s photo if I know they’ll reply, so it’s something I consider when replying to people.

Posting great content (I hope)

I really didn’t want to say this one as I feel like it’s open to interpretation, but over the past few weeks, I feel like I have been posting ‘better’ content than I was before. I could be completely wrong, but in my eyes, it has made a huge difference.

If you’re already posting content you love and you’re proud of then obviously don’t need to change anything, but for me, this was something I personally knew I had to improve on.

The photos I have been most proud of have instantly started gaining more than likes than usual, so I can usually tell whether or not a post is going to do well within the first hour or so. I feel like if a post does well in the first instance, it’s shown to more people in the long run. Whilst I can’t confirm this is right, but it’s a pattern I’ve definitely noticed the past few weeks… 

Engaging With People as Often as I Can

I spend a good 10-15 minutes every morning and evening scrolling through my feed and engaging with people. The new algorithm takes into account how often you interact with people and shows your content to them accordingly, so this has been vital! 

In fact, I have noticed that when someone comments on my post, their photo is one of the first ones to appear when I next refresh my feed – definitely something to take into account.

It’s so easy to go through and like lots of photos, but if you really ‘like’ a photo, why not tell them why? A quick comment that takes seconds could make someone’s day, so it’s win-win! I can definitely say that since starting to make a conscious effort to interact with people my impressions and engagement started to rise, so it’s worth the time you have to put in.

Conclusion

I know that these changes can take a bit of time and effort, but what I have realised with Instagram is that you have to put in what you want to get out of it. It’s all well and good posting a photo, pasting some hashtags and waiting for the engagement to come rolling in (admittedly what I’d got stuck in a rut doing) – but if you’re actively using the app and trying to build relationships, using new hashtags so accounts can find you and sharing the content you’re most proud of then you will see incredible results.

I’ve fallen back in love with the app and I really hope everyone else does too.

Kirsty Leanne

Xoxo

  • Erin November 25, 2018 at 12:23 am

    I need to try and be better with instagram, and this is some incredible tips! I need to try changing up my hashtags more! 🙂

    Erin || MakeErinOver

  • Stuart Forster November 25, 2018 at 11:44 pm

    To be honest, I have lost heart with Instagram. Thanks for the tips though.

  • Atee November 27, 2018 at 3:15 pm

    Thank you for taking the time to share this tips! I will start trying them out for my next post and hope it works! I admit I use the same hashtag for most :/

  • Kristina November 27, 2018 at 9:56 pm

    Such good, practical, easy-to-apply tips. *Plus I need to be better about engaging with the people I follow, oops.*

    Thanks Kirsty!

    Best,

    Kristina of @livingwonderfilled

  • Taiwo November 27, 2018 at 10:22 pm

    These are some really great tips! I need to diversify my hashtags more. Thanks a lot for this post!

  • Lucy December 21, 2018 at 11:56 pm

    Thank you SO much for this post! I feel like I’ve fallen 100% into the rut of posting, pasting hashtags, maybe engaging for 5 minutes and then closing the app to do something else and while I know I’m being so lazy with it, I’m also getting sad when I’m seeing no growth. I’m determined to spend the Christmas break upping my Instagram game for the new year so this has been so helpful – I’m definitely going to put into practice new hashtags on every/almost every post and work on engaging more with my followers & people in other hashtags too. XO

  • elisabeth December 22, 2018 at 1:08 pm

    Thank you so much. There are so many good ideas on this post.

  • I'M KIRSTY LEANNE

    My mission is simple. I want to help change the way travel looks, showing both brands and society that plus size people really do travel too. In a community where plus size travellers are made to feel unwelcome, I want to inspire and advise people like me on how they can make the most out of their own incredible travel experiences.Join me as I share my own personal experiences, my best tips and tricks and all of the challenges I face along the way. It won’t always be an easy ride, but it sure as hell will be a fun one.

    Working together, we can change the way that travel looks today

    WHAT TO EXPECT

    Instagram

    • AD | GIFTED 💙 It’s not very often I post a photo of myself looking so serious, but apparently my new hair gives me all kind of sass I didn’t know I had 😂🙌🏻
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Today has consisted of lots of content writing work, recording interviews for the Plus Size Travel Too podcast and packing most of my things ready for America. Just a couple of bits to buy tomorrow and I SHOULD be ready to go next week ✈️🇺🇸
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If there is anything that should on my America packing list (either Trek America or Walt Disney World), let me know now so I don’t forget it. And yes, before anyone says, I do have my passport 😂😇
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❤️ Smock dress gifted from @boohoo
📸 @unwrittenchloee #plussizefashion #psootd #plussizeootd #plussize #psbloggers #ootd
    • AD | GIFTED ✨ So, I did a thing 💇🏼‍♀️ After leaving my hair 14 MONTHS without a cut, I finally got to the point where it was in such bad condition, it needed a major revamp to look healthy again 😭
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I haven’t had short hair since I was in secondary school, so naturally I was scared to have to have so much off - especially as I would use my hair as a bit of a security blanket when taking photos. I’m still not *100%* in love with, but my hair feels much healthier and I’m definitely feeling a little more confident 👏🏻🙌🏻
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❤️ Jumpsuit gifted from @dorothyperkins
📸 @unwrittenchloee #newhair #plussize #plussizefashion #plussizeconfidence #psootd #psbloggers
    • AD | PRESS TRIP ✨ It feels like forever since I was wandering around Palma, when I reality it’s only been six weeks. Although I love travelling, it has definitely been nice to have some time at home to work on some of the amazing things that are coming you way (or that have already launched since the time of this trip) 👏🏻
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I have so many plans for both kirstyleanne.com and Plus Size Travel Too But I know if I do too much at once I’ll probably burn out. I think sometimes I forget that I have a full time freelance content writing position alongside my blog, as I seem to think I can do everything all at once. As amazing as I’d like to think I am, am definitely not super woman 🤦🏼‍♀️
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I don’t actually know what the point of this caption is anymore so I guess what you can take from this is that more exciting things are coming, but I don’t know when 😂 #plussizetraveltoo #plussizetravel #plussize #plussizetraveller #travel #presstrip
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📸: @brogantatexo
    • Counting down the days until I’m at the beach again (It’s 21, in case you were wondering) ✈️🇺🇸☀️
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I hope you’re all excited because although things are a little quiet around here lately, I’m off on my next adventure in 10 DAYS. On the 22nd of May, me and my brother are flying to New York for 2 days before we start the Trek America Atlantic Dream tour. ❤️
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The tour will take us to some incredible places, including Washington, Philadelphia, Shenandoah, Ocoee, Memphis, Nashville, New Orleans, Destin Beach and Orlando. Once we reach Orlando, we’ll be staying for 8 whole days where we’ll be going to Disney, Universal and the Kennedy Space Centre. .
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This is my biggest trip yet and to say I’m incredibly excited is an understatement. SOMEONE PLEASE GET ME ON THAT PLANE NOW ✈️💙 #Travel #travelbloggers #tbloggers #travelblogging #tblogger #travelphotography #travelgram
    • Without realising, it’s been two weeks since I posted to my Instagram feed. Whilst I had VERY good intentions to post every day like usual, work definitely got in the way. 😭🤦🏼‍♀️
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Whilst I love working for myself, preparing for three weeks ‘out of office’ has meant I’m working double time every day in order to fund my huge trip AND the bills I usually have to cover with my day day to earnings. If there was one thing I would say I miss about employment, it’s holiday pay. 😂
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Since I disappeared a few weeks ago, I guess a FEW exciting things have happened. So, here’s a little catch up: ✈️ I booked flights to California with @fordtography in January 2020. I haven’t been back since I lived there in 2012, so I’ll am SO SO excited. 📸 I bought a new camera and I can’t wait to get some shots with it soon! 🇺🇸 It’s now only 18 days until America and I honestly can’t believe it’s nearly here. Can it be 22nd May already? 🙌🏻 I’ve pitched some AMAZING collaborations with brands for my trip and managed to tick FOUR of my dream brands to work off my list in the space of a few days. Oh my god.
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Okay, I think that’s all for now. What have you all been up to the last few weeks? Tell me everything! 👀 #plussizetravel #plussizetraveltoo #plussizetravelling #fatgirlstravelling #travelinclusivity #fatgirlstraveltoo
    • AD | GIFTED 💙 So far today I have managed to try baking a cake without turning the oven on, put beef in the slow cooker without plugging it in (at least five hours ago) and have rubbed my eyes after cutting hot chilli peppers. At least bad things only come in threes right? I think it might be time to give up and relax with all of my Easter chocolate 😂🍫
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On a completely different note, how gorgeous is the dress from @joanieclothing? It’s perfect for this incredible heatwave we’re having - especially with a pair of chub rub shorts underneath. The plus size holy grail 🙌🏻 #joaniegal #joaniegals #psfashion #psblogger #psbloggers
    • Bosnia is one of those countries that really surprised me when I visited. I knew Mostar would be beautiful, but as were driven from Croatia and through Bosnia, I couldn’t take my eyes off the road the entire time. From the stunning mountains to fascinating fruit farms, it definitely made the long drive (and multiple border control stops) worth it ❤️🇧🇦
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Although I only spent a couple of hours in Bosnia and Mostar, I definitely want to go back to explore more of this beautiful country. ✈️
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What country surprised you the most?
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#bosnia #visitbosnia #mostar #bosniaandherzegovina #visitmostar
    • After a very late night waiting to watch Game of Thrones, I’ve definitely had a slow start this morning - I can’tbelieve there are only five episodes left! I’m really not ready for some of my favourites to die🐺⚔️❄️
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If you watch, who do you think will end up the Iron Throne? 👑 #got #gameofthrones #winteriscoming #forthewatch #allmenmustdie
    • AD | GIFTED 🌼 Don’t mind me, just pretending I’m at Coachella this weekend instead of working ✌🏻
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Festival season is well and truly underway and I’m loving all of the out there outfits already. In the past I’ve always been put off dressing up for festivals as I thought I wouldn’t find anything that’s both comfortable and fashionable in my size, but this year I’m spoilt for choice (especially on the @prettylittlething @prettylittlethingplus website 👏🏻)
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P.S. I think this is my *favourite* photo of me ever 🙌🏻
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❤️ Dress gifted from Pretty Little Thing
❤️ Shoes gifted from Pretty Little Thing ❤️ Headband bought from @primark #plussizefashion #psbloggers #plussizebloggers #plussizefestivalfashion #festivalfashion #festivallook

    FOLLOW MY ADVENTURE

    PLUS SIZE TRAVEL TOO COMMUNITY

    • ✈ PLUS SIZE TRAVEL PROBLEMS PT 1 ✈
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Although I talk a lot about the problems plus size people face when they travel, I wanted to go that one step further and show it in a way that would make EVERYONE want to listen. With such a long list of images I wanted to create, a couple of months ago I hired an incredible designer (@creatiffy_) to help create them for me. She has done an INCREDIBLE job, as I feel they really get across how we may feel when we're travelling  even if we don't say it outloud. Whether it's being worried you won't fit on a ride or awkwardly laughing off that a tray table doesn't fit, deep down we're thinking something completely different to what we may be saying or doing.
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So, whether you're plus size and you can relate to these images or you're straight size and you want to help bring attention to the #plussizetraveltoo campaign, I would LOVE it if you could share this post far and wide. Tag your friends, post on your stories or even send them over direct message. Thank you so so much ❤
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PT 2 COMING NEXT WEEK 🙌🏻
    • @glamazondiaries looks AMAZING on her recent trip to Hawaii. PS. We’re just 50 away from 1k - can we get there this week? 💙✈️
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
    • Partly posting this because I LOVE @gingergirlsays and partly posting because  I (@kirstyleanneuk) will be in NY for the first time ever this time next week 🍎
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
    • How amazing does @leabellablogs look on her recent trip to Mexico?🌴💙
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Changing the way Travel looks ❤️✈️
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    • Would you dive in? @havecurveswilltravel 🌴💙
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
    • @curvygirlchic making us all wish we were somewhere warmer right now🌴💙
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