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How I Quadrupled my Instagram Impressions in Just One Month

November 24, 2018

How I Quadrupled my Instagram Impressions in Just One Month

November 24, 2018

Last month I posted some of my Instagram stats from one week to the next on both Twitter and Instagram. The in the first week’s screenshot (and all weeks before that) my Instagram engagement has been pretty consistent and my impressions sat around the 800 – 1,200 mark.

For my following, I’d say that’s pretty normal when you take the way the algorithm is designed into account.

After a bit of an Instagram slump, I decided to make some small changes to the way I used the app and see the difference it made and after just one week I had tripled my impressions and my engagement was up (in some cases by an extra 100-200 likes).

Since sharing those first screenshots, I have now managed to quadruple my impressions (and increase engagement) on at least 75% of my posts. In some cases, I have managed to gain as many as 10,000 impressions per post.

 

As you can see from screenshots the difference in impressions is incredible, especially for an account of just 4,000 followers. Most of the time I find I am getting more impressions than I have followers, which has also resulted in a gain of 600 hundred followers over the past few months.

Of course, I’m not saying what I say in this blog post is the gospel truth of how to use Instagram, but after testing these methods out for the last couple of months I have found my impressions and engagement have just continued to grow and grow.

So, here are the changes I made to the way I use Instagram:

Using DIFFERENT Hashtags as Often as Possible (With at Least 10-15 New on Each Photo)

I’ve put this point first as I think this is the most important one for me, as you can see the difference in the impressions I have had from hashtags is in the thousands. Usually, I would copy and paste the same hashtags onto each of my posts based on what I was doing, whether it was a fashion post or where I was. Okay, it was easy, but it really wasn’t getting me any results.

I decided to put some time into each and every hashtag I post on EVERY single Instagram post and the results have been amazing. Of course, I’d still use key hashtags I want to show up on (#travel #psbloggers #travelblogging) but I then looked deeper into what was in the photo. What could I see? What clothes was I wearing? What was the weather like? Where was I? The deeper I delved the better the results were. 

I know writing new hashtags every single day can be time-consuming, but I didn’t say this would be easy, did I? 😉

I promise it will be worth it too…

Using Hashtags that Have Less Than 10K Posts On

When finding new hashtags to post, try focussing on ones that have less than 10K posts on. Although this won’t be easy to do for all of them, try to make sure that at least 10 of your hashtags have a smaller number of posts (you can see this when typing them into Instagram).

If you have trouble finding hashtags to use, you can search for a keyword on Instagram by putting #fedora, for example. It will automatically bring up popular fedora hashtags, showing you the number of posts they have on the right-hand side. As I no longer copy and paste hashtags, this is the easiest way for me to find new hashtags to use unless I’m actively looking for them for research.

Replying to Comments Within an Hour of Them Being Posted

This has been a hard one, but for the last few months, I have tried to reply to comments as soon as I can. I know for some people this is impossible as you don’t always have access to your phone, but even replying to all of your comments throughout the day can make a massive difference.

As much as Instagram is about getting engagement, I also feel like it’s a place to hold conversations and build a community. By replying to comments as soon as you can you’re keeping the conversation going and encouraging people to comment again – ultimately increasing how often you appear in their feeds.

I’m always more encouraged to comment on someone’s photo if I know they’ll reply, so it’s something I consider when replying to people.

Posting great content (I hope)

I really didn’t want to say this one as I feel like it’s open to interpretation, but over the past few weeks, I feel like I have been posting ‘better’ content than I was before. I could be completely wrong, but in my eyes, it has made a huge difference.

If you’re already posting content you love and you’re proud of then obviously don’t need to change anything, but for me, this was something I personally knew I had to improve on.

The photos I have been most proud of have instantly started gaining more than likes than usual, so I can usually tell whether or not a post is going to do well within the first hour or so. I feel like if a post does well in the first instance, it’s shown to more people in the long run. Whilst I can’t confirm this is right, but it’s a pattern I’ve definitely noticed the past few weeks… 

Engaging With People as Often as I Can

I spend a good 10-15 minutes every morning and evening scrolling through my feed and engaging with people. The new algorithm takes into account how often you interact with people and shows your content to them accordingly, so this has been vital! 

In fact, I have noticed that when someone comments on my post, their photo is one of the first ones to appear when I next refresh my feed – definitely something to take into account.

It’s so easy to go through and like lots of photos, but if you really ‘like’ a photo, why not tell them why? A quick comment that takes seconds could make someone’s day, so it’s win-win! I can definitely say that since starting to make a conscious effort to interact with people my impressions and engagement started to rise, so it’s worth the time you have to put in.

Conclusion

I know that these changes can take a bit of time and effort, but what I have realised with Instagram is that you have to put in what you want to get out of it. It’s all well and good posting a photo, pasting some hashtags and waiting for the engagement to come rolling in (admittedly what I’d got stuck in a rut doing) – but if you’re actively using the app and trying to build relationships, using new hashtags so accounts can find you and sharing the content you’re most proud of then you will see incredible results.

I’ve fallen back in love with the app and I really hope everyone else does too.

Kirsty Leanne

Xoxo

  • Erin November 25, 2018 at 12:23 am

    I need to try and be better with instagram, and this is some incredible tips! I need to try changing up my hashtags more! 🙂

    Erin || MakeErinOver

  • Stuart Forster November 25, 2018 at 11:44 pm

    To be honest, I have lost heart with Instagram. Thanks for the tips though.

  • Atee November 27, 2018 at 3:15 pm

    Thank you for taking the time to share this tips! I will start trying them out for my next post and hope it works! I admit I use the same hashtag for most :/

  • Kristina November 27, 2018 at 9:56 pm

    Such good, practical, easy-to-apply tips. *Plus I need to be better about engaging with the people I follow, oops.*

    Thanks Kirsty!

    Best,

    Kristina of @livingwonderfilled

  • Taiwo November 27, 2018 at 10:22 pm

    These are some really great tips! I need to diversify my hashtags more. Thanks a lot for this post!

  • Lucy December 21, 2018 at 11:56 pm

    Thank you SO much for this post! I feel like I’ve fallen 100% into the rut of posting, pasting hashtags, maybe engaging for 5 minutes and then closing the app to do something else and while I know I’m being so lazy with it, I’m also getting sad when I’m seeing no growth. I’m determined to spend the Christmas break upping my Instagram game for the new year so this has been so helpful – I’m definitely going to put into practice new hashtags on every/almost every post and work on engaging more with my followers & people in other hashtags too. XO

  • elisabeth December 22, 2018 at 1:08 pm

    Thank you so much. There are so many good ideas on this post.

  • I'M KIRSTY LEANNE

    My mission is simple. I want to help change the way travel looks, showing both brands and society that plus size people really do travel too. In a community where plus size travellers are made to feel unwelcome, I want to inspire and advise people like me on how they can make the most out of their own incredible travel experiences.Join me as I share my own personal experiences, my best tips and tricks and all of the challenges I face along the way. It won’t always be an easy ride, but it sure as hell will be a fun one.

    Together, we can change the way that travel looks today

    WHAT TO EXPECT

    Instagram

    • AD | Gifted 💫 Happy Saturday! I’m going to be spending my weekend doing some housework, making my garden look pretty and trying to find ways to convince my boyfriend to take some new outfit shots for me. If there is one thing he hates, it’s being behind the camera even though he’s actually really good at it. For those of you that manage this on a regular basis, please please share your tips (I already offered a meal out, so that’s out of the question) 😂🤞🏻
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❤️ Jumpsuit gifted by @dorothyperkins
📸 @unwrittenchloee #plussizefashion #plussizeootd #plussize #psblogger #psbloggers #plussizeblogger #plussizeblog
    • AD | Discounted 💫 I am FINALLY getting around to writing some of my Trek America content and I’m getting super emotional reliving all of the amazing things that we did! As much as I love my home comforts, my dream would be to spend a couple of months getting Greyhound buses between as many States as I possibly can! With 9 already ticked off my list, I still have some exploring to do.... 🗺🇺🇸❤️
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So, who is coming with me? 😏🙌🏻
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❤️ My @trekamerica Trip was Discounted in return for content #trekamerica #trekmoment #itrekhere #visittheusa #nashville #nashvillemurals #nashvillemural #thegulch #thegulchnashville #nashvilletn #nashvilletennessee #visitnashville #nashville_tn #nashvillegram #instanashville #nashvillelove #plussizetraveltoo #plussizetravel #travelinclusivity #fatgirlstraveling #fatgirlstravelling
    • AD | Gifted 💫 It’s been a long time since I posted a carousel post on Instagram but I felt like the Kennedy Space Center definitely deserved it. I mean, just look at all of those incredible rockets 🚀
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Do you ever have those places where you’ve wanted to visit for as long as you can remember and then they exceed your expectations, even though you didn’t think it was possible? That was the KSC for me. It’s been just over a month since I visited and I still can’t stop thinking about how incredible the different exhibitions were. From learning about incredible American astronauts and driving around launch pads to seeing immersive replicas of both failed and successful launches, it really was an experience I’ll remember. I 100% left feeling like I could achieve anything ✨🛰
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❤️ My tickets to The Kennedy Space Center were gifted to me by @kennedyspacecenter #ksc #kennedyspacecenter #thekennedyspacecenter #kennedyspacecenter🚀 #kennedyspacecentervisitorcomplex
    • AD | Gifted 💫 For years I have been looking lustfully at all of the cute play suits in stores thinking that I’d never be able to wear one. Not only would they not suit me but oh my gosh, can you imagine the chub rub?! I’d written them off and decided that I’d stick to jumpsuits instead 🤷🏼‍♀️
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I don’t know why, but when I found out I was going to Garorock Festival I decided that if I was going to wear a playsuit, now would be the perfect opportunity. It was going to be 41 degrees and if anything, I could pass it off as festival fashion if it didn’t look right. I ordered two, one from @missguided and one from Boohoo 🙌🏻
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As you can see it DOES suit me (I think) and the chub rub? NON-EXISTENT. I’m definitely a playsuit convert and now wondering what other clothes I have written off without even giving them a chance! Co-ords? Dungarees? Bodycon Dresses? What should I try next?! 😏👇🏻
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❤️ Playsuit gifted by @missguided
❤️ Bag gifted by @boohoo
❤️ I was invited to Garorock as a plus one, so I was under no obligation to post #Garorock #festival #festivalfashion #plussizefestival #psoot #psbloggers #psblogger #psblog
    • AD | Gifted 🌈 Do you ever find a dress that as soon as you put it on, it’s all you want to wear for the rest of the summer?! 🙊
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This candy coloured sundress from @yoursclothinguk is definitely THE dress of the summer for me, especially as it’s the coolest linen material ever. It’s been so so comfortable on days where it’s hit 30 degrees (or 41, like it did in France) ☀️☀️🙌🏻🙌🏻
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P.s. please ignore the sun burn, apparently factor 50 every half an hour was STILL not enough for my ginger skin 😭🤦🏼‍♀️ #yoursclothing #yoursclothinguk #psbloggers #plussizebloggers #plussizeblog #plussizeootd #stylehasnosize #plussizefashion
    • AD | Gifted 💫 I’m definitely still recovering from the weekend but it was so so worth it as I go to go to my first ever festival. The four-day Garorock festival in Marmande consisted of lots of beer and Aperol, an endless supply of glitter, incredible music and non-stop dancing. ☀️🎶
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Highlights include reliving my childhood by seeing @sum41, dancing to @djsnake on day 3, discovering the amazing @christineandthequeens, listening to @twodoorcinemaclub and realising I know way more songs than I thought and the INCREDIBLE headline that was @macklemore. I’ve still got no voice because I sang and screamed so much 😂🙊
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As far as festivals go, Garorock was a great first choice. It was INCREDIBLY clean (look at the lack of rubbish in my photo) and it was all pretty contained and easy to get to. Not only that, but the crowd were amazing. I’m a little worried I may have been spoilt and I’ll have a bit of a shock at my next festival, but there’s only one way to find out, right? 😂🙌🏻
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📸: @absolutelylucy
❤️ I was a plus one on this trip, so under no obligation to post
❤️ Dress and bag gifted by @boohoo @boohooplus #festival #festivaloutfit #festivalinspo #plussizefestival #festivalfashion #spacebuns #garorock #garorock2019 #playsuit #romper
    • I’ve had a little bit of an Instagram break the last five days as I’ve been living my best life in France at my FIRST EVER festival! 🙌🏻🎉
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Although I would have loved to get the full festival experience by camping, the heat was hitting the 40’s most days. Luckily we had our very own Gite to stay in, fully equipped with a pool and all the wine I could drink. Clearly, I took full advantage of that🥂🍾
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The festival wasn’t my only first this weekend, as this is also the first time I’ve ever worn a bikini! Despite the fact I come across as confident on Instagram, I still get self-conscious when I’m putting myself out there. I was DEFINITELY not feeling it at first, but after a bit of encouragement from @danniellelily and @absolutelylucy I felt so much better. I feel as though I’d built wearing a bikini up to be this massively scary thing for me when really, it’s not *so* bad. Here’s to way more bikinis in my life 🙌🏻
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📸 @absolutelylucy ❤️ I was invited as a plus one on this trip, therefore had no obligation to post
❤️ Bikini bought from @prettylittlething who I have worked with in the past #bikini #plussizebikini #bikiniseason #bikinilovers #plussizebikinis
    • AD | Gifted ❤️ Did you know when it comes to the collaborations that I do, I pitch 90% of the work I have? Whether it’s pitching a product to feature, a press trip to go on or a paid post for my blog - I’m a huge fan of going out and finding my own opportunities. Whilst I know a lot of people are scared of the thought of pitching, it’s one of the main reasons l was able to leave my job and go full-time. It’s also taken me to places like Croatia, Belgium, Lanzarote and France. I’ve worked with INCREDIBLE brands, and I want everyone else to be able to do the same too 🙌🏻
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If you saw my stories a couple of weeks ago, you will have seen that I launched the #bepitchperfect eBook - the ultimate guide to pitching products, payments and press trip. The guide goes into detail about all of the preparation you need to do before a pitch, ways to overcome your fears, a five-step strategy that works for me almost every time and how to stay on top of all the people you’re pitching. I also tell you how to personalise each pitch depending on what you’re pitching. It really is that detailed! 🙊💫
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At just £10, it’s honestly an absolute bargain for those looking to take their blog to the next level. It’s been launched less than a month so far and I’ve already had people message to tell me some of the amazing collaborations they’ve secured thanks to my guide! 🎉
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I’m so sorry that this post may have come across a little salesy, but as you can tell I’m incredibly passionate about pitching and how it can help your blog grow. If you’re interested in purchasing the eBook, there’s a link to buy in my profile bio. If you think you know someone who may be interested, please feel free to tag them below! 🥰🥰
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❤️ Jacket gifted from @fashionworlduk
❤️ Skirt gifted from @primark
❤️ Lace body gifted from @missguided
❤️ T-Shirt bought from @levis #plussize #plussizeootd #plussizefashion #psbloggers #plussizebloggers
    • AD | Discounted 💫 As soon as I booked my Trek America I started planning all of the places I wanted to visit in each location, including the #whatliftsyou mural in the Gulch, Nashville. Nashville has TONNES of murals dotted around the city, but this particular one designed by @kelseymontagueart is very very popular. In short, Kelsey has designed all of the #whatliftsyou murals to encourage people to talk about what inspires them. Of course, I couldn’t miss out on an opportunity to do the same...
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✨ Traveling to new places and experiencing incredible new adventures inspires me to create new content, as well as to face my fears.
✨ My friends and family inspire me on a daily basis - whether it’s to do the best I can or to appreciate what I have. Seeing them do incredible things makes me want to do incredible things too.
✨ My boyfriend inspires me to achieve everything I’ve ever wanted to, as he’s always cheering me on and telling me I can do anything if I work hard enough.
✨ YOU! Each and everyone one of you inspire me to do the best I can when it comes to Plus Size Travel Too and travel marketing.
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What inspires you? 👇🏻
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❤️ My trip with @trekamerica was Discounted in return for content
❤️ Dress is bought from @boohoo however I have worked with them previously #whatliftsyounashville #whatliftsyoumural #nashvilletennessee #nashvillemurals #nashville_tn #visitnashville #visittennessee  #nashvillegulch

    FOLLOW MY ADVENTURE

    PLUS SIZE TRAVEL TOO COMMUNITY

    • It's festival season! What festivals are you heading to this year? 🙌🏻📸 @kirstyleanneuk •
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
    • Anyone else think sunflower fields are one of the best things about summer? 🌻 @awhimsicalrose
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
    • Anyone else feel like they could do with a spa trip right about now? @georginagrogan_ 🧖‍♀️🧘‍♀️
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
    • ALL BODIES ARE BEACH BODIES @nearandchar ☀️🏝
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
    • Now THAT is what you call a diverse press trip! Yasss @simplybeuk 🙌🏻🙌🏻
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️✈️
    • Have you ever taken home a permanent souvenir? I LOVE @voyaging_vagabond remind of her trip to Thailand ☀️🏝
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks today ❤️
    • The look of joy on @theowletblog face tells me she may have just won at shuffleboard... 😂🙌🏻
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
    • Anyone else think @roamingrequired looks like she stepped right into a Disney movie? 🏰
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️
    • Hi! It’s me! We’ve had quite a few new followers over here so I thought I’d tell you a little bit about me, the creator of the @plussizetraveltoo movement! 🙊🙌🏻
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My name is Kirsty Leanne (@kirstyleanneuk) and I’m a plus size travel blogger from the UK! I have loved travelling for as long as I can remember and have been blogging about travel for just over two years (and specifically plus size travel for officially 6 months). I like cats, peanut butter and programmes about serial killers. 
As I started to become more confident with posting photos of myself of my social media channels, it became more and more obvious that I didn’t have a place in the travel industry. Nobody wanted to feature a fat girl on their platforms or in their press trips. As time went on and it started to get to me more and more, the idea for Plus Size Travel Too started. Not only is this a community for plus size travellers to get advice from people just like them, but it’s a way to show brands that plus size people do actually travel too. In the long run, I want PSTT to help brands see that they should be showing plus size travellers in their marketing materials, as well as advising them on how they can make adjustments that can make travel a lot more comfortable for plus size people. 
I want to inspire plus size travellers, just like me, to travel and have the best adventures they can. Often people let the fact they’re plus size they can’t travel and hopefully, Plus Size Travel Too will help show people that that’s just not true. 
I can’t do it alone, so I am thankful for each and every one of you helping me along the way ❤️💫
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Use #plussizetraveltoo to be featured on the account 📸
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Changing the way Travel looks ❤️✈️

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