TikTok is the hyping social network that made a splash and conquered the world. This app has a place for everyone, no matter the audience or niche. And travelling content is especially loved here.
If you are just deciding to delve into travelling content creation on TikTok, be sure to read our guide with tips. Here we will tell you everything you have to know before becoming a famous travel TikTok influencer.
Why do you need TikTok?
For a travel blogger, TikTok marketing is not something to abandon. Why? Here are a few reasons.
- TikTok has a unique algorithm
Whereas your content is mostly seen only by your followers on other social networks – and perhaps by their followers, then on TikTok, it will be available to people with similar interests and preferences. In other words, completely random people interested in travel will see your content. And each time it will be someone new.
- It’s easier to get viral here
Whether you get followers or not, it’s a bit easier to get your content out to a wide audience on this platform. This is partly due to the TikTok algorithm and the For You page.
- TikTok is the ideal conversion tool
Of course, as a marketplace for businesses, TikTok is still new. However, this social network serves as the perfect funnel for bloggers or businesses. Many bloggers say that conversions from TikTok are growing even without extra advertising, simply by posting content and collaborating with brands.
Now you know why you should conquer TikTok, let’s talk about how to create a killer travel profile.
Top tips to create a killing TikTok content about travelling
#1. Add an exciting start to your videos
TikTok is a short video app, so it’s crucial to get people interested from the very beginning, get hooked within the first second. Typically, users can strike your video by browsing their feed or by searching for hashtag content, so you literally have seconds to prevent them from moving on to the next TikTok video.
A great trick is to ask a question using subtitles or voice-over, for example; “Have you ever been to this secret place?” or some teasers like “10 countries where you’ll meet…” as they spark curiosity right away.
#2. Post often
Here you can’t expect what will go viral. You can spend ten minutes creating a video clip that soon will become the most popular. But you can also waste the whole day and it may fail. Even if you doubt whether to publish something, publish it anyway. Trust the TikTok AI and let it do the stuff.
#3. Cultivate visual experience
The more TikToks you watch, the more you will understand what the TikTok audience adores. Scrolling through the social network feed, you can not only have fun but also get ideas for your own video content, and save trend soundtracks, voice-overs, effects, and challenges.
Of course, as a travel TikToker, you might not be into trendy dancing, but you can pick up a popular soundtrack that makes people stop at a video in the middle of a feed. Watch the working campaigns and try to follow your own style.
#4. Format your video correctly
Especially popular formats in the travel industry are different listings, how-to travel guides, as well as unique transitions, and city skyline displays.
Uploading an uptempo trendy soundtrack will set the mood for editing clips to the beat and give it a professional look.
Before/after editing of your travel photos are also popular video formats, which often require you to rewatch them multiple times to fully get the information. To combine before/after in one video, use a video collage maker or any third-party video editor.
Ironically, clips on editing typically get far more views than the original video.
#5. Explore popular challenges
Finding what’s trending can help you create content and increase your following. Sometimes these can be the simplest and most understandable ideas that can incredibly increase your reach in just a couple of hours.
Remember the guy who skateboarded to the song “Dreams”? You can repeat something similar in different locations around the world.
#6. Take a look at unusual destinations
Now, in a period of still closed borders, users are especially interested in content about new travel destinations within the country, which until now few tourists have paid attention to. You can look at everything from a new and unexpected angle – don’t be afraid to experiment.
#7. Create a vibrant look
The appearance of the blogger and the style of shooting should be remembered by the user: the more unusual the image, the greater the chance to stand out from other authors.
#8. Promote your other social networks
Well, if you decide to leave TikTok eventually, your bio should include links to other social media accounts. TikTok app allows you to link to Facebook, Instagram, or YouTube, as well as other sites in your bio.
You can’t predict who will see your post and get interested in your social media profiles and personal life. So linking to your other pages promotes lead generation and allows visitors to engage with you more directly.
Wrap up
Now that you know how to make a superb TikTok channel and post your first video, unleash your creativity! The most important aspect here is to have fun. Keep in mind that success may take time. Make lists of “the most-” places, packing life hacks, or the greatest places to dine in the area! Show off your road trip vibe or your beach relaxation style.
Don’t be scared by the pretty young platform; instead, be persevering and have a great time.
