As soon as I heard about No7 counters doing a ‘colour matching’ service to match your skin tone to the correct foundation, I knew this was something I had to try at some point. I am really really really pale so I have always bought Ivory foundations shades and recently I feel like this is the completely wrong choice for me, as I still feel a little bit orange wearing them! Me and my sister were shopping in Boots the other day when we decided to check it out. We had just bought some new foundations but neither of us were convinced…

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